Daiei SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1397

SWOT Analysis of Daiei with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Department Stores


Lifestyle and Retail

Tagline/ Slogan



Largest supermarket chains with variety of products in Japan

Daiei STP


Target group looking for clothes, electronic and household items

Target Group

Middle class and upper middle class households


One of the largest supermarket chains in Japan

Daiei SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Daiei :

1. Employees nearly 7000 people
2. Currently runs more than 3,000 stores
3. Loyal base of customers

4. Wide product range available with a multi-brand image

5. Daiei is also a department store, selling electronics, home furnishings, and clothes


1.Total sales declining is a concern
2.Shrinking bottom line and dependence on Japan only


1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services


1.Cost of operations are going up
2.Debt to equity ratio is not under standard range
3.Sold company's Hawaii stores to Donki

Daiei Competition


Below are the 3 main Daiei competitors :

1. JC Penny
2. Nordstrom
3. Mercuries & Associates

The brandguide table above concludes the Daiei SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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