Takashimaya SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2096

SWOT Analysis of Takashimaya with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Takashimaya Co., Ltd.


Department Stores


Lifestyle and Retail

Tagline/ Slogan

Together dreams come true


One of the largest Japanese stores also having global presence



Departmental stores for dresses and other apparel and electronics

Target Group

Middle and upper middle class individuals


Largest Japanese department store chain

SWOT Analysis


1. Number of customer engagement programme throughout year
2. Takashimaya carries a wide array of products, ranging from wedding dresses and other apparel to electronics and flatware
3. Complimentary customer services like ATM, pharmacy etc.
4. Shipment service is available for customers

5. Loyalty programs are offered to customers


1. Takashimaya's New York store closed in 2010 when their U.S. subsidiary filed for bankruptcy
2.Number of events are confusing within customer
3.Presence in western world is low


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.High operating cost
2.High Debts and financial problem are threat

3. Expanding competition and unfavorable govt policies



1. Home Retail Group

2. Mercuries & Associates

The table above concludes the Takashimaya SWOT analysis along with its marketing and brand parameters.


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