Takashimaya SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Takashimaya analyses the brand by its strengths, weaknesses, opportunities & threats. In Takashimaya SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Takashimaya to benchmark its business & performance as compared to the competitors. Takashimaya is one of the leading brands in the lifestyle and retail sector.

The article below lists the Takashimaya SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Takashimaya SWOT Analysis:

SWOT Analysis of Takashimaya

For Takashimaya, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Takashimaya Strengths

The strengths of Takashimaya looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Takashimaya :

1. Number of customer engagement programme throughout year
2. Takashimaya carries a wide array of products, ranging from wedding dresses and other apparel to electronics and flatware
3. Complimentary customer services like ATM, pharmacy etc.
4. Shipment service is available for customers

5. Loyalty programs are offered to customers

Takashimaya Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Takashimaya SWOT Analysis:

1. Takashimaya's New York store closed in 2010 when their U.S. subsidiary filed for bankruptcy
2.Number of events are confusing within customer
3.Presence in western world is low


Takashimaya Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Takashimaya SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Takashimaya Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Takashimaya are as mentioned:

1.High operating cost
2.High Debts and financial problem are threat

3. Expanding competition and unfavorable govt policies


Takashimaya Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Takashimaya:

1. Home Retail Group

2. Mercuries & Associates
3.Metro

Hence this concludes the Takashimaya SWOT analysis.

Continue reading more about the brand/company.

About Takashimaya

Takashimaya Overview
Parent Company

Takashimaya Co., Ltd.

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Together dreams come true

USP

One of the largest Japanese stores also having global presence

Takashimaya STP
Segmentation

Departmental stores for dresses and other apparel and electronics

Target Market

Middle and upper middle class individuals

Positioning

Largest Japanese department store chain


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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