Takashimaya SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Takashimaya analyses the brand by its strengths, weaknesses, opportunities & threats. In Takashimaya SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Takashimaya to benchmark its business & performance as compared to the competitors. Takashimaya is one of the leading brands in the lifestyle and retail sector.

The table below lists the Takashimaya SWOT (Strengths, Weaknesses, Opportunities, Threats), top Takashimaya competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Takashimaya SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Takashimaya Brand Analysis
Parent Company

Takashimaya Co., Ltd.

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Together dreams come true

USP

One of the largest Japanese stores also having global presence

Takashimaya STP
Segment

Departmental stores for dresses and other apparel and electronics

Target Group

Middle and upper middle class individuals

Positioning

Largest Japanese department store chain

SWOT Analysis of Takashimaya
Takashimaya Strengths

Below are the Strengths in the SWOT Analysis of Takashimaya:

1. Number of customer engagement programme throughout year
2. Takashimaya carries a wide array of products, ranging from wedding dresses and other apparel to electronics and flatware
3. Complimentary customer services like ATM, pharmacy etc.
4. Shipment service is available for customers

5. Loyalty programs are offered to customers

Takashimaya Weaknesses

Here are the weaknesses in the Takashimaya SWOT Analysis:

1. Takashimaya's New York store closed in 2010 when their U.S. subsidiary filed for bankruptcy
2.Number of events are confusing within customer
3.Presence in western world is low

Takashimaya Opportunities

Following are the Opportunities in Takashimaya SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Takashimaya Threats

The threats in the SWOT Analysis of Takashimaya are as mentioned:

1.High operating cost
2.High Debts and financial problem are threat

3. Expanding competition and unfavorable govt policies

Takashimaya Competition
Takashimaya Competitors

Below are the top 3 competitors of Takashimaya:

1. Home Retail Group

2. Mercuries & Associates
3.Metro


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Takashimaya. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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