Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Takashimaya analyses the brand by its strengths, weaknesses, opportunities & threats. In Takashimaya SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Takashimaya to benchmark its business & performance as compared to the competitors. Takashimaya is one of the leading brands in the lifestyle and retail sector.
The table below lists the Takashimaya SWOT (Strengths, Weaknesses, Opportunities, Threats), top Takashimaya competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
One of the largest Japanese stores also having global presence
Departmental stores for dresses and other apparel and electronics
Middle and upper middle class individuals
Largest Japanese department store chain
SWOT Analysis of Takashimaya
Below are the Strengths in the SWOT Analysis of Takashimaya:
1. Number of customer engagement programme throughout year 2. Takashimaya carries a wide array of products, ranging from wedding dresses and other apparel to electronics and flatware 3. Complimentary customer services like ATM, pharmacy etc. 4. Shipment service is available for customers
5. Loyalty programs are offered to customers
Here are the weaknesses in the Takashimaya SWOT Analysis:
1. Takashimaya's New York store closed in 2010 when their U.S. subsidiary filed for bankruptcy 2.Number of events are confusing within customer 3.Presence in western world is low
Following are the Opportunities in Takashimaya SWOT Analysis:
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies
3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
The threats in the SWOT Analysis of Takashimaya are as mentioned:
1.High operating cost 2.High Debts and financial problem are threat
3. Expanding competition and unfavorable govt policies
Below are the top 3 competitors of Takashimaya:
1. Home Retail Group
2. Mercuries & Associates 3.Metro
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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