Mercuries and Associates SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 912

SWOT Analysis of Mercuries and Associates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercuries & Associates

Parent Company

Mercuries & Associates


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Department Stores mainly prominent in Taiwan



Departmental stores having consumer goods and accessories

Target Group

Middle class and upper middle class individuals


Commodity retailing business

SWOT Analysis


1. Company operates department stores, food courts, shoe retailing chain stores and garment retailing chain stores
2. Deal with general merchandise, cigarettes, wines, food products, shoes, cosmetics, toys, accessories, underwear and household products, among others
3. Company obtained substantial of its total revenue from general merchandise, as well as Chinese cuisine, respectively

4. Has an employee base of nearly 10,000

5. Good presence across Taiwan


1. Over dependence on Taiwan makes it vulnerable to economic fluctuations

2. Global presence is limited compared to retail giants


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.Threat from domestic players
2.Labor shortages and changing customer preferences

3. Govt policies and economic fluctuations



1. Isetan Mitsukoshi Holdings
2.Home Retail Group
3. Dillard's

The table above concludes the Mercuries and Associates SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Mercuries and Associates. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: