Mercuries and Associates SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 912
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SWOT Analysis of Mercuries and Associates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercuries & Associates

Parent Company

Mercuries & Associates

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Department Stores mainly prominent in Taiwan

STP

Segment

Departmental stores having consumer goods and accessories

Target Group

Middle class and upper middle class individuals

Positioning

Commodity retailing business

SWOT Analysis

Strengths

1. Company operates department stores, food courts, shoe retailing chain stores and garment retailing chain stores
2. Deal with general merchandise, cigarettes, wines, food products, shoes, cosmetics, toys, accessories, underwear and household products, among others
3. Company obtained substantial of its total revenue from general merchandise, as well as Chinese cuisine, respectively

4. Has an employee base of nearly 10,000

5. Good presence across Taiwan

Weaknesses

1. Over dependence on Taiwan makes it vulnerable to economic fluctuations

2. Global presence is limited compared to retail giants

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.Threat from domestic players
2.Labor shortages and changing customer preferences

3. Govt policies and economic fluctuations

Competition

Competitors

1. Isetan Mitsukoshi Holdings
2.Home Retail Group
3. Dillard's


The table above concludes the Mercuries and Associates SWOT analysis along with its marketing and brand parameters.

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