Lojas Americanas SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1454

SWOT Analysis of Lojas Americanas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lojas Americanas

Parent Company

Lojas Americanas


Discount Stores


Lifestyle and Retail

Tagline/ Slogan



One of the most popular Brazilian retail chain



Retail stores with consumer goods

Target Group

Middle class and upper middle class households


Chain of retail stores in cities throughout Brazil for consumer goods

SWOT Analysis


1. Company has 600+ stores across Brazilian states
2. More than 15000 employees
3. Revenue performance is good with stable financial position
4. Lojas Americanas acquired the Brazilian operations of the network of video rental Blockbuster and adapted to store the model Americana Express

5. The network sells over 80 thousand items of four thousand different companies

6. The stores sell both food and non-food merchandise

7. The Company, through Facilita, provides customers with personal loans


1. Dependent on Brazil only for operations

2. No global operations which can be a concern


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.Competition from already established players
2.Bottom line is less compare to top line

3. Govt policies and economic fluctuations



1. Costco Wholesale
2. DIA
3. Family Dollar Stores

The table above concludes the Lojas Americanas SWOT analysis along with its marketing and brand parameters.


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