Falabella SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1539

SWOT Analysis of Falabella with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Falabella company


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Chilean department store retailer



Retail stores of consumer durable goods

Target Group

Middle and upper middle class individuals


Best value and affordable quality products

SWOT Analysis


1. Affordable high quality product range for customers
2. Sell a wide variety of merchandise including apparel, home furnishings, electronics and sporting goods
3. Falabella also operates supermarkets under the Tottus and San Francisco brands in Chile and Peru

4. Multi-channel retailer selling by web, phone, catalog, and television


1.Less number of locations having these stores
2. Limited global presence of the brand
3. Debt to equity ratio is high is a concern


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1. Inventory carrying cost is high
2. Huge competition from China and Taiwan

3. Changing customer choices and unfavorable policies



1. Nordstrom

2. Isetan Mitsukoshi Holdings
3. Dillard's

The table above concludes the Falabella SWOT analysis along with its marketing and brand parameters.


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