El Puerto de Liverpool SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1562

SWOT Analysis of El Puerto de Liverpool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Puerto de Liverpool

Parent Company

El Puerto de Liverpool


Department Stores


Lifestyle and Retail

Tagline/ Slogan

es parte de mi vida


One of the most popular and biggest chain of department stores in Mexico



Lifestyle retail stores

Target Group

Middle and upper middle class customers


Largest chain of department stores

SWOT Analysis


1. Revenue performance is high and it has a strong financial position
2. 35.000+ employees
3. Stores under the name Fábricas de Francia (English: France Factories) belong to Liverpool
4. Operating 140+ and nearly 30 shopping malls including Perisur and Galerías Monterrey

5.Operates in clothes, cosmetics, electronics, furniture

6. Fashion Fest of Liverpool its an annual festival that covers new fashion trends for the new seasons


1.Geographical presence is low and is dependent on Mexico

2. Owing to many competitors, margins and market share is stagnant


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.Competition from industry is very high
2.Entry barriers are high as a lot of licenses are required
3.Raw material prices are increasing



1. JC Penny
2. Nordstrom
3. Isetan Mitsukoshi Holdings

The table above concludes the El Puerto de Liverpool SWOT analysis along with its marketing and brand parameters.


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