Hobby Ideas SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Hobby Ideas analyses the brand by its strengths, weaknesses, opportunities & threats. In Hobby Ideas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hobby Ideas to benchmark its business & performance as compared to the competitors. Hobby Ideas is one of the leading brands in the lifestyle and retail sector.

The article below lists the Hobby Ideas SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hobby Ideas competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Hobby Ideas

Hobby Ideas Overview
Parent Company

Pidilite Industries

Category

Hobby Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

For nurturing hobbies among children

Hobby Ideas STP
Segmentation

People interested in craft art and other similar hobbies

Target Market

Urban upper middle class households

Positioning

Chain of art, craft and hobby stores

SWOT Analysis of Hobby Ideas

For Hobby Ideas, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Hobby Ideas SWOT Analysis:

Hobby Ideas Strengths

The strengths of Hobby Ideas looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hobby Ideas :

1. Offers a range of more than 2500 products across various categories
2. Products includes Moulding Craft, Glass Craft, Ceramic Craft, Fabric Craft, Candle Craft, Decoupage, Scrapbooking & Paper Craft, Stickers & Transfers, Aero Modeling, D.I.Y Kits, Stamp Collection, Fine Art range, Party products, Magic Kits, Games, Return Gifts, Puzzles and more
3. Products are complemented with books, videos, articles, projects and workshops
4. Trained staff and teachers

5. It has a first mover advantage in the Indian market

Hobby Ideas Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hobby Ideas SWOT Analysis:

1.Customer base is very less as it is a new concept
2. Hasn't  expanded beyond metro cities


Hobby Ideas Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hobby Ideas SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


Hobby Ideas Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hobby Ideas are as mentioned:

1.Concept is not so popular yet
2.Huge expense is required  in advertisement and promotion

3. More stores on similar lines and entry of international players

Hobby Ideas Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Hobby Ideas:

1. Big Bazaar

2. Unorganised retail stores


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hobby Ideas. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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