SWOT Analysis of Hobby Ideas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Hobby Ideas |
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Parent Company |
Pidilite Industries |
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Category |
Hobby Stores |
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Sector |
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Tagline/ Slogan |
- |
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USP |
For nurturing hobbies among children |
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Hobby Ideas STP |
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Segment |
People interested in craft art and other similar hobbies |
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Target Group |
Urban upper middle class households |
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Positioning |
Chain of art, craft and hobby stores |
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Hobby Ideas SWOT Analysis |
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Strengths |
1. Offers a range of more than 2500 products across various categories 5. It has a first mover advantage in the Indian market |
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Weaknesses |
1.Customer base is very less as it is a new concept |
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Opportunities |
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
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Threats |
1.Concept is not so popular yet 3. More stores on similar lines and entry of international players |
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Hobby Ideas Competition |
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Competitors |
1. Big Bazaar 2. Unorganised retail stores |
The brandguide table above concludes the Hobby Ideas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Hobby Ideas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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