Hobby Ideas SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2791

SWOT Analysis of Hobby Ideas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hobby Ideas

Parent Company

Pidilite Industries


Hobby Stores


Lifestyle and Retail

Tagline/ Slogan



For nurturing hobbies among children

Hobby Ideas STP


People interested in craft art and other similar hobbies

Target Group

Urban upper middle class households


Chain of art, craft and hobby stores

Hobby Ideas SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hobby Ideas :

1. Offers a range of more than 2500 products across various categories
2. Products includes Moulding Craft, Glass Craft, Ceramic Craft, Fabric Craft, Candle Craft, Decoupage, Scrapbooking & Paper Craft, Stickers & Transfers, Aero Modeling, D.I.Y Kits, Stamp Collection, Fine Art range, Party products, Magic Kits, Games, Return Gifts, Puzzles and more
3. Products are complemented with books, videos, articles, projects and workshops
4. Trained staff and teachers

5. It has a first mover advantage in the Indian market


1.Customer base is very less as it is a new concept
2. Hasn't  expanded beyond metro cities


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.Concept is not so popular yet
2.Huge expense is required  in advertisement and promotion

3. More stores on similar lines and entry of international players

Hobby Ideas Competition


Below are the 2 main Hobby Ideas competitors :

1. Big Bazaar

2. Unorganised retail stores

The brandguide table above concludes the Hobby Ideas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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