Schlecker SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1118

SWOT Analysis of Schlecker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Retail and lifestyle

Tagline/ Slogan



Wide range with discount in the offerings



Variety and health conscious group

Target Group

Middle classand upper middle class households


Affordable pricing of high quality products

SWOT Analysis


1.With more than 14,000 outlets, it is one of the 25 largest retail enterprises in Europe, and a top in the drugstore sector

2.There were stores across Europe including Germany, Austria, Czech Republic, Luxembourg, Portugal, Poland, France, Spain and Italy

3.Stores offer their customers a wide choice of over 4,000 product lines, extending well beyond the normal range of products found in a pure drugstore outlet

4. Strong brand reputation and easy access

5. Has over 50,000+ employees


1. Company facing controversies due to allegations in business practices

2.Brand recall is not much high as compared to other leading brands

3. Bankruptcy issues causing operational problems


1. It would continue its focused expansion of markets in Germany, Austria, Holland, Spain, France and Italy.

2. Aiming to increase its own brand lines

3. Global expansion into emerging economies as well


1. Gaining cost leadership in highly competitive environment

2.Growing competition from unorganized sector in retail

3.Low prices product sometimes get easily substituted by competittors



1.Glatt group


3.Hugo Boss

4.Hans Adler

The table above concludes the Schlecker SWOT analysis along with its marketing and brand parameters.


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