Yamada-Denki Co SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1310
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SWOT Analysis of Yamada-Denki Co with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamada-Denki Co

Parent Company

Yamada-Denki Co., Ltd

Category

Consumer electronics

Sector

Lifestyle and Retail

Tagline/ Slogan

Creations and Challenges

USP

One of the largest retailer stores in Japan

Yamada-Denki Co STP

Segment

Quality and price conscious group

Target Group

Middle class group

Positioning

Quality in range at great price

Yamada-Denki Co SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamada-Denki Co :

1.Retail is engaged in retailing of household electrical appliances, personal computers and other information technology related products

2.Strong domestic presence and well suited to southern environment

3. Always updated with new advanced technology products in store

4. Has over 6000 employees with the organization

Weaknesses

1.Limited global presence and only restricted in domestic market

2. Market share limited due to many players in the segment

Opportunities

1.Increasing store numbers to grow in volumes

2.Strong brand name could leverage on that and enter into hypermarket segment

3. Could enter into other consumer product category using technology

Threats

1. Large competition in technology sector due to evolving technologies

2.Lowering electronics products prices

3. Competition from unorganized sector is immense

Yamada-Denki Co Competition

Competitors

Below are the 3 main Yamada-Denki Co competitors :

1.Myer

2.VDI group

3.Fotovista


The brandguide table above concludes the Yamada-Denki Co SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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