Yamada-Denki Co SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1091

SWOT Analysis of Yamada-Denki Co with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamada-Denki Co

Parent Company

Yamada-Denki Co., Ltd


Consumer electronics


Retail and Lifestyle

Tagline/ Slogan

Creations and Challenges


One of the largest retailer stores in Japan



Quality and price conscious group

Target Group

Middle class group


Quality in range at great price

SWOT Analysis


1.Retail is engaged in retailing of household electrical appliances, personal computers and other information technology related products

2.Strong domestic presence and well suited to southern environment

3. Always updated with new advanced technology products in store

4. Has over 6000 employees with the organization


1.Limited global presence and only restricted in domestic market

2. Market share limited due to many players in the segment


1.Increasing store numbers to grow in volumes

2.Strong brand name could leverage on that and enter into hypermarket segment

3. Could enter into other consumer product category using technology


1. Large competition in technology sector due to evolving technologies

2.Lowering electronics products prices

3. Competition from unorganized sector is immense




2.VDI group


The table above concludes the Yamada-Denki Co SWOT analysis along with its marketing and brand parameters.


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