Suning Appliance Co Ltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2130
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SWOT Analysis of Suning Appliance Co Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Suning Appliance Co Ltd

Parent Company

Suning Appliance Company Ltd

Category

Electronics retail stores

Sector

Retail and Lifestyle

Tagline/ Slogan

-

USP

One of the largest electronics retail stores pan-China

STP

Segment

People looking for electronics retail stores

Target Group

Middle class and upper middle class households

Positioning

Affordable pricing

SWOT Analysis

Strengths

1.It is one of the largest privately owned electrical appliance retailers in China.

2.Strong reputation in the industry

3.Strong domestic presence and popular retail outlets

4.Strong business franchises model

5. Has nearly 1400 stores across 230+ Chinese cities

Weaknesses

1. Lacks global presence compared to industry leaders

2. Changing customer preferences oftens leads to inventory management issues

Opportunities

1.China is becoming powerful economy so leveraging on existing developed infrastructure facilities to grow business

2.Opportunity to enter into emerging economies by suiting with their environment

3.Cheap labor in China gives economy of scale to reduce cost of production

Threats

1. Consumer durable category customers always go for high quality and advanced technologies

2.Maintaining low cost is big concern due to high inflation raw material cost increases

3. Being updated with advanced technologies is need of hour for electric appliance retailors

Competition

Competitors

1.Gome electric appliances

2.Hutchinson Wampora

3. King fook holdings

4.Xiu


The table above concludes the Suning Appliance Co Ltd SWOT analysis along with its marketing and brand parameters.

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