Conforama SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Conforama analyses the brand by its strengths, weaknesses, opportunities & threats. In Conforama SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Conforama to benchmark its business & performance as compared to the competitors. Conforama is one of the leading brands in the lifestyle and retail sector.

The article below lists the Conforama SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Conforama SWOT Analysis:

SWOT Analysis of Conforama

For Conforama, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Conforama Strengths

The strengths of Conforama looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Conforama :

1. One of the most valuable companies in the world owing to its legacy

2.Association with international celebrities to reach out to the customers

3.Seasonal attractive promotional offers to attract consumers

4.High brand loyalty in consumer minds especially in premium target group

5. Has a strong workforce of over 13000+ employees

6. It is present in France, Switzerland, Portugal and a few other European countries

Conforama Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Conforama SWOT Analysis:

1. Rising raw material cost causes increase in prices of products

2. Brand penetration globally is less

Conforama Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Conforama SWOT Analysis:

1. Expanding into specialized retail store catering can provide specific service to consumers

2.More advertising and marketing would help to increase visibility

3.After collaboration with other brands, brand hopes to make more choice available

4. Global expansion would help to increase brand presence

Conforama Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Conforama are as mentioned:

1.The customers have a higher bargaining power and low switching cost

2.Competitive environment in terms of prices and availability

Conforama Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Conforama:


2.Georges Dufayel

3.Le bon Marche

Hence this concludes the Conforama SWOT analysis.

Continue reading more about the brand/company.

About Conforama

Conforama Overview
Parent Company

Conforama Group




Lifestyle and Retail

Tagline/ Slogan

C'est bon de changer (It's good to change)


Different variety

Conforama STP

Style and quality cautious

Target Market

Upper middle class


Quality and variety

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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