Conforama SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Conforama analyses the brand by its strengths, weaknesses, opportunities & threats. In Conforama SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Conforama to benchmark its business & performance as compared to the competitors. Conforama is one of the leading brands in the lifestyle and retail sector.

The table below lists the Conforama SWOT (Strengths, Weaknesses, Opportunities, Threats), top Conforama competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Conforama SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Conforama Brand Analysis
Parent Company

Conforama Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

C'est bon de changer (It's good to change)

USP

Different variety

Conforama STP
Segment

Style and quality cautious

Target Group

Upper middle class

Positioning

Quality and variety

SWOT Analysis of Conforama
Conforama Strengths

Below are the Strengths in the SWOT Analysis of Conforama:

1. One of the most valuable companies in the world owing to its legacy

2.Association with international celebrities to reach out to the customers

3.Seasonal attractive promotional offers to attract consumers

4.High brand loyalty in consumer minds especially in premium target group

5. Has a strong workforce of over 13000+ employees

6. It is present in France, Switzerland, Portugal and a few other European countries

Conforama Weaknesses

Here are the weaknesses in the Conforama SWOT Analysis:

1. Rising raw material cost causes increase in prices of products

2. Brand penetration globally is less

Conforama Opportunities

Following are the Opportunities in Conforama SWOT Analysis:

1. Expanding into specialized retail store catering can provide specific service to consumers

2.More advertising and marketing would help to increase visibility

3.After collaboration with other brands, brand hopes to make more choice available

4. Global expansion would help to increase brand presence

Conforama Threats

The threats in the SWOT Analysis of Conforama are as mentioned:

1.The customers have a higher bargaining power and low switching cost

2.Competitive environment in terms of prices and availability

Conforama Competition
Conforama Competitors

Below are the top 3 competitors of Conforama:

1.Printemps

2.Georges Dufayel

3.Le bon Marche


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Conforama. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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