Conforama SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2187

SWOT Analysis of Conforama with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Conforama Group




Lifestyle and retail

Tagline/ Slogan

C'est bon de changer (It's good to change)


Different variety



Style and quality cautious

Target Group

Upper middle class


Quality and variety

SWOT Analysis


1. One of the most valuable companies in the world owing to its legacy

2.Association with international celebrities to reach out to the customers

3.Seasonal attractive promotional offers to attract consumers

4.High brand loyalty in consumer minds especially in premium target group

5. Has a strong workforce of over 13000+ employees

6. It is present in France, Switzerland, Portugal and a few other European countries


1. Rising raw material cost causes increase in prices of products

2. Brand penetration globally is less


1. Expanding into specialized retail store catering can provide specific service to consumers

2.More advertising and marketing would help to increase visibility

3.After collaboration with other brands, brand hopes to make more choice available

4. Global expansion would help to increase brand presence


1.The customers have a higher bargaining power and low switching cost

2.Competitive environment in terms of prices and availability




2.Georges Dufayel

3.Le bon Marche

The table above concludes the Conforama SWOT analysis along with its marketing and brand parameters.


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