K Raheja Corp Group SWOT Analysis, Competitors & USP

K Raheja Corp Group

Retail

Lifestyle and Retail

Making room for tomorrow

Innovative style and quality

Convenience and  style conscious group

Middle class and upper middle class

Innovative style for the future

Below are the Strengths in the SWOT Analysis of K Raheja Corp Group:

1. Group has stability of performance over the years

2. They are one of the pioneers in organized retail industry in India

3. Group expanding its chains across the country

4. Large spread retail format with anchor stores in anchor malls

5. It has popular retail brands like Shoppers Stop, Hypercity, Crossword etc under its portfolio

Here are the weaknesses in the K Raheja Corp Group SWOT Analysis:

1. The brand is dominant in urban Indian cities and limited global presence

2. Strong competition from Indian and foreign players would mean limited market share

Following are the Opportunities in K Raheja Corp Group SWOT Analysis:

1. Evolving customer preference could be opportunity to grow in retail
2. Economies of scale as group provides everything to everyone

3. There is large premium target group market available globally which is ready to spend on quality

The threats in the SWOT Analysis of K Raheja Corp Group are as mentioned:

1. Large competition from domestic  players

2. Evolving unorganized retail sector in India

3. Consumers look out for brand over quality in today’s era

4. Rising real estate prices is biggest threat to  organized retail sector

Below are the top 3 competitors of K Raheja Corp Group:

1. Future Group

2.Reliance Retail

3.Piramal Group