K Raheja Corp Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of K Raheja Corp Group analyses the brand by its strengths, weaknesses, opportunities & threats. In K Raheja Corp Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like K Raheja Corp Group to benchmark its business & performance as compared to the competitors. K Raheja Corp Group is one of the leading brands in the lifestyle and retail sector.

The table below lists the K Raheja Corp Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top K Raheja Corp Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

K Raheja Corp Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
K Raheja Corp Group Brand Analysis
Parent Company

K Raheja Corp Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Making room for tomorrow

USP

Innovative style and quality

K Raheja Corp Group STP
Segment

Convenience and  style conscious group

Target Group

Middle class and upper middle class

Positioning

Innovative style for the future

SWOT Analysis of K Raheja Corp Group
K Raheja Corp Group Strengths

Below are the Strengths in the SWOT Analysis of K Raheja Corp Group:

1. Group has stability of performance over the years

2. They are one of the pioneers in organized retail industry in India

3. Group expanding its chains across the country

4. Large spread retail format with anchor stores in anchor malls

5. It has popular retail brands like Shoppers Stop, Hypercity, Crossword etc under its portfolio

K Raheja Corp Group Weaknesses

Here are the weaknesses in the K Raheja Corp Group SWOT Analysis:

1. The brand is dominant in urban Indian cities and limited global presence

2. Strong competition from Indian and foreign players would mean limited market share

K Raheja Corp Group Opportunities

Following are the Opportunities in K Raheja Corp Group SWOT Analysis:

1. Evolving customer preference could be opportunity to grow in retail
2. Economies of scale as group provides everything to everyone

3. There is large premium target group market available globally which is ready to spend on quality

K Raheja Corp Group Threats

The threats in the SWOT Analysis of K Raheja Corp Group are as mentioned:

1. Large competition from domestic  players

2. Evolving unorganized retail sector in India

3. Consumers look out for brand over quality in today’s era

4. Rising real estate prices is biggest threat to  organized retail sector

K Raheja Corp Group Competition
K Raheja Corp Group Competitors

Below are the top 3 competitors of K Raheja Corp Group:

1. Future Group

2.Reliance Retail

3.Piramal Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to K Raheja Corp Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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