Tesco Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10791

SWOT Analysis of Tesco Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tesco Stores

Parent Company



Food Retail


Lifestyle and Retail

Tagline/ Slogan

Every Little Helps


Price leader in food category retailing in UK

Tesco Stores STP


Retail and Departmental Stores

Target Group

Middle class and premium households


The retail store that fulfills its customers’ daily needs conveniently

Tesco Stores SWOT Analysis


1. Wide Market Presence across Europe, South America, North America, North Africa and Asia
2. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores
3. High proportion of locally sourced products which helps to achieve operational efficiencies

4. Relatively large stores with broad non-food lines such as books, apparels, music, electronics, furniture, petrol and software; financial services; telecoms and internet services etc

5. Highly popular Private label brands that build its brand equity


1. Recent controversies that led to negative media coverage and public image
2. Weak presence in other countries

3.Tesco's Finance profit levels were impacted through bad debt, credit card arrears and household insurance claims


1.Rebranding Champion stores through innovative digital media advertising and promotions
2.Entry into emerging markets through acquisition of smaller chains and tie-ups
3.Focus to boost non-food sales

4.Focus on Private label growth


1. Rising raw material costs from both food and non-food will impact profit margins overall
2.Maintaining low-cost operations and low prices in economic recession scenario
3. Increased competition from other retail store formats and companies

Tesco Stores Competition





The brandguide table above concludes the Tesco Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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