Namdharis Fresh SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2196

SWOT analysis of Namdharis Fresh analyses the brand/company with its strengths, weaknesses, opportunities & threats. Namdharis Fresh is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Namdharis Fresh competitors and elaborates Namdharis Fresh segmentation, targeting, positioning & USP.

Namdharis Fresh SWOT, Competitors, Marketing STP & Brand analysis Table
Namdharis Fresh Brand Analysis
Parent Company

Namdhari Seeds

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Safe,Hygienic, Fresh

USP

Produce and sell premium, best quality and fresh fruits and vegetables

Namdharis Fresh STP
Segment

Merchandise retail stores for fresh fruits and vegetables

Target Group

Households and institutional clients such as hotels and food chains

Positioning

Offering fresh, high quality and wide variety at genuine prices

Namdharis Fresh SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Namdharis Fresh. Strengths are:

1. Fully backward-integrated retail chain-producer, distributor and exporter of fresh fruits and vegetables
2. Established in Bangalore -Locational advantage of  suitable climate, availability of sufficient infrastructure, technical manpower, advanced technology  and skilled labourers 
3. Strong International presence in Australia, Europe and Middle east
4. A deep, focused product portfolio-a very high variety of English and Indian fruits and vegetables

Weaknesses

Here are the weaknesses in the Namdharis Fresh SWOT Analysis:

1.Perishable nature of products- need fast turnover in stores
2.Limited stores compared to leading players
3.Rising cost of operations due to higher cost of production, fuel etc.

Opportunities

Following are the Opportunities in Namdharis Fresh SWOT Analysis:

1.To seek geographical expansion into other states
2.Seek diversification by offering fruits and vegetables for purposes such as weddings, festivals in well packaged forms apart from household consumption
3.Build brand equity for the brand through advertising and promotions

Threats

The threats in the SWOT Analysis of Namdharis Fresh are as mentioned:

1.Rising competition in organized retail sector from new retail chains in fresh fruits and vegetables category such as Reliance fresh, Big apple

2. Unpredictability and variability of monsoons
3.Rising labor and Transportation Costs

Namdharis Fresh Competition
Competitors

Below are the top 4 Namdharis Fresh competitors:

1.6Ten convenience stores
2.Reliance Fresh
3.Big Apple

4.Food Bazaar

The brandguide table above concludes the Namdharis Fresh SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Namdharis Fresh. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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