Grupo Pao de Acucar SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1877
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SWOT Analysis of Grupo Pao de Acucar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Pao de Acucar

Parent Company

Companhia Brasileira de Distribuição

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Pacto Global

USP

The biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other products

Grupo Pao de Acucar STP

Segment

Food retail chain stores

Target Group

Middle income group households

Positioning

Offering a wide array of food and food productsof high quality at affordable prices

Grupo Pao de Acucar SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Grupo Pao de Acucar :

1. One of the biggest retail company in Latin America by revenue and the second largest online retailer in Brazil;  has more than 1,650 stores throughout Brazil
2. Strong presence in online e-commerce
3.  Jointly owned by the Brazilian billionaire businessman Abílio Diniz & family, and by the French Groupe Casino
4. Operates through different store concepts (and different banner logos)from its supermarkets, hypermarkets to home appliance stores

5.Strong investment in building IT technology in its operations

6. Tie-up with Accenture consulting to achieve supply chain transformation

Weaknesses

1.Limited strong customer loyalty programs
2.Limited global presence; only across South America
3.No private Label brands

Opportunities

1.Seek growth in stores through acquisitions and alliance
2.Build brand equity through strong advertising and promotions and customer loyalty programs
3.Foray into its own in-store brands

Threats

1.Rising global competition in organized food retail
2.Sharp food and non-food inflation

Grupo Pao de Acucar Competition

Competitors

Below are the 3 main Grupo Pao de Acucar competitors :

1.Cencosud
2.Jermino Martins
3.Ahold


The brandguide table above concludes the Grupo Pao de Acucar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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