Jeronimo Martins Retail JMR SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2086

SWOT Analysis of Jeronimo Martins Retail JMR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jeronimo Martins Retail JMR

Parent Company

Jerónimo Martins SGPS, SA


Food retail


Lifestyle and Retail

Tagline/ Slogan

Codzienne niskie ceny (Let yourself be surprised by our quality)


Prominent player in the food retail segment

Jeronimo Martins Retail JMR STP


Food supermarkets

Target Group

Middle income households


Meet the needs of millions of consumers, offering a value proposition based on quality at competitive prices every day

Jeronimo Martins Retail JMR SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jeronimo Martins Retail JMR. Strengths are:

1. Fully integrated operations in food production, distribution and services
2. Multiple store formats from cash-and-carry, supermarket to convenience stores
3. Exclusive tie-up with Unilever to sell Unilever-branded FMCG products through its stores
4. Portugal-based one of the largest food retail stores in south America with operations in Portugal, Poland, UK etc.

5. Strong market reputation and efficient operations


Here are the weaknesses of Jeronimo Martins Retail JMR :

1.Presence limited to western countries
2.Rising debtsand limited market share is a conern


Following are the Opportunities of Jeronimo Martins Retail JMR :

1.Introduction of innovative, valuable customer retention and loyalty programs
2.Growth in emerging economies
3.Strategic alliances and mergers to achieve larger economies of scale


The threats of Jeronimo Martins Retail JMR are as mentioned :

1.Stiff competition from larger retail chains and new global chais entering into countries like Portugal, Poland etc.
2. Tough economic scenario leading to lower scope for growth, falling consumer demand
3.Rising costs of operation and fuel, fod items etc.

Jeronimo Martins Retail JMR Competition


Below are the 3 main Jeronimo Martins Retail JMR competitors :

1.Grupopão de açúcar

The brandguide table above concludes the Jeronimo Martins Retail JMR SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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