Supervalu Store SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1721

SWOT Analysis of Supervalu Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Supervalu Store

Parent Company

Supervalu Inc. , USA


Food retail


Lifestyle and Retail

Tagline/ Slogan

America’s neighbourhood grocer


Blending value, service and selection to best address the needs of the households it serves to

Supervalu Store STP


Food and Drug Retail

Target Group

Local households


Serving a wide range of customers in neighborhoods nationwide, through stores ranging from hard discount to traditional and premium grocery formats

Supervalu Store SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Supervalu Store :

1. Varied retail formats offering a broad array of products and private label brands through owned, licensed, franchised and affiliated stores.
2. Strategic Acquisition of New Albertsons
3. Reduction in debt and efficient managing of operating costs
4. Strong supply chain abilities

5. Third-largest food retailing company in the United States


1.Poor brand recalls among consumerscompared to leading brands
2.Weak inventory turnover ratio


1.Increasing demand for organic products and hence auguring sales
2.Increasing popularity of its private label goods through extensive advertising
3.Increasing online sales


1.Rising Labour wages in USA
2.Soaring food and non-food product inflation
3.Threat from mushrooming competition in organised retail sector

Supervalu Store Competition


Below are the 3 main Supervalu Store competitors :


The brandguide table above concludes the Supervalu Store SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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