Seven and I Holdings SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1471

SWOT Analysis of Seven and I Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Seven and I Holdings

Parent Company

Seven and I Holdings Co Ltd


Food retail


Lifestyle and retail

Tagline/ Slogan

It’s a new day


Value for money



Convenience stores

Target Group

Price sensitive lower and middle income households


A world class grocery shopping experience

SWOT Analysis


1. The largest distribution and retailing chain in Japan
2. Witnessed extensive growth through acquisition of 7 eleven inc. of US to become leader in convenience store format
3. Offer services across varies store formats-Superstores, department stores, convenience stores, supermarkets, restaurants and financial services

4. Strong presence across  Japan


1.Lack of international presence and brand awareness
2.Rising operating costs


1.See extensive growth through the 7 eleven convenience store formats in emerging economies
2.Enter into strategic alliances
3.Promote sales through its line of private brands


1.Downfall of the Japanese economy
2.Rising competition from other international retailers
3.Rising cost of food articles and fuel



3.Hankyu department stores

The table above concludes the Seven and I Holdings SWOT analysis along with its marketing and brand parameters.


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