Magnit SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2003

SWOT analysis of Magnit analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Magnit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Magnit to benchmark its business & performance as compared to the competitors and industry. Magnit is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Magnit competitors and elaborates Magnit market segmentation, target group, positioning & Unique Selling Proposition (USP).

Magnit SWOT, Competitors, Marketing STP & Brand analysis Table
Magnit Brand Analysis
Parent Company

Magnit Holding


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Always low prices


A full assortment of goods for the whole family in a single location

Magnit STP

Hypermarkets and Discount stores

Target Group

Middle income households


Low cost, high quality and high variety food and non-food goods store

Magnit SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Magnit. Strengths are:

1. Has more than 5.309 stores in more than 1.389 locations, being 5.006 convenience stores, 93 hypermarkets and 2010 cosmetics stores.
2. Focus on selling low-cost Russian made products rather and expensive, imported food products
3. Extremely popular multi-format retail stores
4. Largest food retailer in Russia by number of stores


Here are the weaknesses in the Magnit SWOT Analysis:

1. Concentrated on building a discount network of stores in the far-flung regions.
2. Based in the south-western city of Krasnodar, has ignored Moscow completely – Europe’s biggest city that accounts for a quarter of Russia’s GDP by itself


Following are the Opportunities in Magnit SWOT Analysis:

1.High growth potential of the 200 billion food retail industry in Russia
2. Rising demand for organic food products in Russia
3.Opportunity of setting u stores in mainstream city markets


The threats in the SWOT Analysis of Magnit are as mentioned:

1.Rising competition from other retail companies
2.Incrrasing operating costs due to higher fuel prices
3.Susceptible to exchange rate fluctuations

Magnit Competition

Below are the top 3 Magnit competitors:

1.X5 retail Group

The brandguide table above concludes the Magnit SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Magnit. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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