Magnit SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1423

SWOT Analysis of Magnit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Magnit Holding


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Always low prices


A full assortment of goods for the whole family in a single location



Hypermarkets and Discount stores

Target Group

Middle income households


Low cost, high quality and high variety food and non-food goods store

SWOT Analysis


1. Has more than 5.309 stores in more than 1.389 locations, being 5.006 convenience stores, 93 hypermarkets and 2010 cosmetics stores.
2. Focus on selling low-cost Russian made products rather and expensive, imported food products
3. Extremely popular multi-format retail stores
4. Largest food retailer in Russia by number of stores


1. Concentrated on building a discount network of stores in the far-flung regions.
2. Based in the south-western city of Krasnodar, has ignored Moscow completely – Europe’s biggest city that accounts for a quarter of Russia’s GDP by itself


1.High growth potential of the 200 billion food retail industry in Russia
2. Rising demand for organic food products in Russia
3.Opportunity of setting u stores in mainstream city markets


1.Rising competition from other retail companies
2.Incrrasing operating costs due to higher fuel prices
3.Susceptible to exchange rate fluctuations



1.X5 retail Group

The table above concludes the Magnit SWOT analysis along with its marketing and brand parameters.


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