Empire Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1987

SWOT Analysis of Empire Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Empire Retail

Parent Company

Empire Group


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Delivering the future


International , modern shopping experience




Target Group

Middle income households


Offering our customers everyday top quality products at the lowest possible price.

SWOT Analysis


1.One of Qatar fastest growing retail stores with multiple formats and retailing food, apparel, fashion, electronics, lifestyle products, house hold.
2. Offer an extensive range of over 1200 different products in its spacious stores- wide selection of dairy products, frozen foods, sausages, fresh meat and poultry, fruit and veg
3. Fully vertically integrated business model
4. Strong brand image in areas of presence


1.Low brand recall outside Qatar
2.Increasing operating costs
3.Highly imitable business model


1. Expand the number of stores into other locations
2. Seek acquisitions and strategic partnerships to increase reach and number of stores
3. Profitability growth through private label growth


1.Intensifying competition in organized retail
2.Low customer loyalty since they seek low prices
3.Rising costs of fuel, labour and raw materials



1.Food Palace
2.LuLu Hypermarkets
3.Giant Stores

The table above concludes the Empire Retail SWOT analysis along with its marketing and brand parameters.


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