Finnatis Casino Groupe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Finnatis Casino Groupe analyses the brand by its strengths, weaknesses, opportunities & threats. In Finnatis Casino Groupe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Finnatis Casino Groupe to benchmark its business & performance as compared to the competitors. Finnatis Casino Groupe is one of the leading brands in the lifestyle and retail sector.

The article below lists the Finnatis Casino Groupe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Finnatis Casino Groupe SWOT Analysis:

SWOT Analysis of Finnatis Casino Groupe

For Finnatis Casino Groupe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Finnatis Casino Groupe Strengths

The strengths of Finnatis Casino Groupe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Finnatis Casino Groupe :

1. One of the largest food centres in France (headquartered in Paris) with 180,000 employees
2. Multi store formats such as supermarkets, convenience stores and hypermarkets
3. A recognized brand in exclusive stores for sports goods and accessories too under the brands name of Groupe GO sport.
4. The company owns and operates mini markets such as, Petit Casino, Spar, Vival, unique city mart concepts such as, Monoprix, Monop, Beauty Monop, discount stores such as Franprix, Leader Price, Casino supermarkets, and Geant Casino hypermarkets.

Finnatis Casino Groupe Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Finnatis Casino Groupe SWOT Analysis:

1. Limited geographical presence- Present only in France, Poland and neighboring countries
2. Limited Customer loyalty programmes
3.Inadequate spending on advertising and brand building


Finnatis Casino Groupe Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Finnatis Casino Groupe SWOT Analysis:

1.Seek expansion into other European and Asian Countries
2.Introduction of popular customer loyalty promotions and programmes
3.Growth through private label development and strategic alliances with other firms

Finnatis Casino Groupe Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Finnatis Casino Groupe are as mentioned:

1.Intensifying global competition from big, existing as well as new players in the retail industry
2.The impending recession in the global economy and rising inflation


Finnatis Casino Groupe Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Finnatis Casino Groupe:

1. Casino Guichard-Perrachon SA
2. GECINA SA
3. Guyenne etGascogne S.A.

Hence this concludes the Finnatis Casino Groupe SWOT analysis.

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About Finnatis Casino Groupe

Finnatis Casino Groupe

Parent Company

Finnatis SA

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Convenient shopping at affordable prices

Finnatis Casino Groupe STP
Segmentation

Supermarkets

Target Market

Price sensitive households

Positioning

Offering  the daily needs of a household under one roof at affordable prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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