Finnatis Casino Groupe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Finnatis Casino Groupe analyses the brand by its strengths, weaknesses, opportunities & threats. In Finnatis Casino Groupe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Finnatis Casino Groupe to benchmark its business & performance as compared to the competitors. Finnatis Casino Groupe is one of the leading brands in the lifestyle and retail sector.

The table below lists the Finnatis Casino Groupe SWOT (Strengths, Weaknesses, Opportunities, Threats), top Finnatis Casino Groupe competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Finnatis Casino Groupe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Finnatis Casino Groupe

Parent Company

Finnatis SA

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Convenient shopping at affordable prices

Finnatis Casino Groupe STP
Segment

Supermarkets

Target Group

Price sensitive households

Positioning

Offering  the daily needs of a household under one roof at affordable prices

SWOT Analysis of Finnatis Casino Groupe
Finnatis Casino Groupe Strengths

Below are the Strengths in the SWOT Analysis of Finnatis Casino Groupe:

1. One of the largest food centres in France (headquartered in Paris) with 180,000 employees
2. Multi store formats such as supermarkets, convenience stores and hypermarkets
3. A recognized brand in exclusive stores for sports goods and accessories too under the brands name of Groupe GO sport.
4. The company owns and operates mini markets such as, Petit Casino, Spar, Vival, unique city mart concepts such as, Monoprix, Monop, Beauty Monop, discount stores such as Franprix, Leader Price, Casino supermarkets, and Geant Casino hypermarkets.

Finnatis Casino Groupe Weaknesses

Here are the weaknesses in the Finnatis Casino Groupe SWOT Analysis:

1. Limited geographical presence- Present only in France, Poland and neighboring countries
2. Limited Customer loyalty programmes
3.Inadequate spending on advertising and brand building

Finnatis Casino Groupe Opportunities

Following are the Opportunities in Finnatis Casino Groupe SWOT Analysis:

1.Seek expansion into other European and Asian Countries
2.Introduction of popular customer loyalty promotions and programmes
3.Growth through private label development and strategic alliances with other firms

Finnatis Casino Groupe Threats

The threats in the SWOT Analysis of Finnatis Casino Groupe are as mentioned:

1.Intensifying global competition from big, existing as well as new players in the retail industry
2.The impending recession in the global economy and rising inflation

Finnatis Casino Groupe Competition
Finnatis Casino Groupe Competitors

Below are the top 3 competitors of Finnatis Casino Groupe:

1. Casino Guichard-Perrachon SA
2. GECINA SA
3. Guyenne etGascogne S.A.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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