Bargain Booze SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3429

SWOT Analysis of Bargain Booze with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bargain Booze

Parent Company

Conviviality  Stores


Off license and convenience store


Lifestyle and Retail

Tagline/ Slogan

For people who like bargains & booze


Helping independent retailers by negotiating best deals and delivering value

Bargain Booze STP


Price sensitive group

Target Group

Middle class adults in the UK


Affordable alcohol retailer

Bargain Booze SWOT Analysis


1. Operating in 600+ franchisee-owned stores in UK
2. Secure the best deals for products through negotiation
3. Efficient distribution system in the UK
4.Strategic partnerships helping grow in new product segments

5. The brand is also promoting its services through TVCs


1. Brand appeal is not significant with very few ad campaigns
2. Lack of high margin premium and luxury product assortment


1.Loyalty programs can be used to retain customers and gather data on consumer preferences
2. Internet as a retail channel offers new avenues for growth
3.Growth opportunities in sales of craft ale


1.Competition from online alcohol retailers
2.Economic woes of the target segment in UK
3.Regulations on retailing of alcohol

Bargain Booze Competition


1. Oddbins
2. Drinks Direct
3. Supermarket chains and small convenience stores


The brandguide table above concludes the Bargain Booze SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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