Big M SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 987

SWOT Analysis of Big M with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big M

Parent Company

P & C Foods


Food and Groceries Supermarket


Lifestyle and Retail

Tagline/ Slogan

Big on savings, service and freshness


Offer weekly deals on all products to consumers



Grocery supermarket

Target Group

Price and value shoppers


Value for money products

SWOT Analysis


1. Strong in the NY and Pennsylvania area with nearly 40 stores
2. Sources of fresh products at low cost
3. Brand popularity amongst price and value shoppers

4.Low risk capital structure


1. Sourcing can be problematic due to financial woes of distributors
2. Limited geographic presence increases vulnerability


1. Grow in other states in the North-East leveraging its brand appeal
2. Internet as a retail channel to attract new customer segments

3. Tie-ups with bigger retail giants to gain momentum


1.Competition from larger supermarket chains

2. Economic fluctuations can affect the operations
3.Financial woes of parent company



1. Walmart
2. Whole Foods


The table above concludes the Big M SWOT analysis along with its marketing and brand parameters.


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