Big M SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1244
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SWOT Analysis of Big M with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big M

Parent Company

P & C Foods

Category

Food and Groceries Supermarket

Sector

Lifestyle and Retail

Tagline/ Slogan

Big on savings, service and freshness

USP

Offer weekly deals on all products to consumers

Big M STP

Segment

Grocery supermarket

Target Group

Price and value shoppers

Positioning

Value for money products

Big M SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big M :

1. Strong in the NY and Pennsylvania area with nearly 40 stores
2. Sources of fresh products at low cost
3. Brand popularity amongst price and value shoppers

4.Low risk capital structure

Weaknesses

1. Sourcing can be problematic due to financial woes of distributors
2. Limited geographic presence increases vulnerability

Opportunities

1. Grow in other states in the North-East leveraging its brand appeal
2. Internet as a retail channel to attract new customer segments

3. Tie-ups with bigger retail giants to gain momentum

Threats

1.Competition from larger supermarket chains

2. Economic fluctuations can affect the operations
3.Financial woes of parent company

Big M Competition

Competitors

Below are the 3 main Big M competitors :

1. Walmart
2. Whole Foods
3.Target

 

The brandguide table above concludes the Big M SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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