Big M SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1413

SWOT analysis of Big M analyses the brand/company with its strengths, weaknesses, opportunities & threats. Big M is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Big M competitors and elaborates Big M segmentation, targeting, positioning & USP.

Big M

Parent Company

P & C Foods


Food and Groceries Supermarket


Lifestyle and Retail

Tagline/ Slogan

Big on savings, service and freshness


Offer weekly deals on all products to consumers



Grocery supermarket

Target Group

Price and value shoppers


Value for money products

Big M SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big M. Strengths are:

1. Strong in the NY and Pennsylvania area with nearly 40 stores
2. Sources of fresh products at low cost
3. Brand popularity amongst price and value shoppers

4.Low risk capital structure


Here are the weaknesses in the Big M SWOT Analysis:

1. Sourcing can be problematic due to financial woes of distributors
2. Limited geographic presence increases vulnerability


Following are the Opportunities in Big M SWOT Analysis:

1. Grow in other states in the North-East leveraging its brand appeal
2. Internet as a retail channel to attract new customer segments

3. Tie-ups with bigger retail giants to gain momentum


The threats in the SWOT Analysis of Big M are as mentioned:

1.Competition from larger supermarket chains

2. Economic fluctuations can affect the operations
3.Financial woes of parent company

Big M Competition


Below are the top 3 Big M competitors:

1. Walmart
2. Whole Foods


The brandguide table above concludes the Big M SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Big M. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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