Brookshire Grocery Company SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1583

SWOT Analysis of Brookshire Grocery Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brookshire Grocery Company

Parent Company

Brookshire Grocery Company


Food and Grocery


Lifestyle and Retail

Tagline/ Slogan

Great People. Great Prices


History and brand identity of company

Brookshire Grocery Company STP


Grocery retail

Target Group

Lower and upper middle class


Established grocery brand operating for several decades

Brookshire Grocery Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brookshire Grocery Company :

1. Private label product line via BGC manufacturing
2. Market penetration – 150+ stores in Texas, Louisiana and Arkansas

3. Historical brand appeal
4. Distribution system with three distribution centers  with over 13,000 people involved in its system
5. Vertically integrated with revenues increasing every year


1.Inability to compete against other firms in other states
2.Lack of brand appeal beyond the southern states means limited market share in the business


1.Private label sales growing at rapid pace
2. Expansion opportunities in nearby states using financial muscle

3. More branding and marketing & tie-ups to boost market presence


1. Stiff competition from larger retailers
2.Brand losing appeal in core markets

3. Economic fluctuations and unfavorable govt policies for retailers

Brookshire Grocery Company Competition


Below are the 3 main Brookshire Grocery Company competitors :

2.Food Depot


The brandguide table above concludes the Brookshire Grocery Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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