Food Depot SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1189
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SWOT Analysis of Food Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Food Depot

Parent Company

Food Depot

Category

Food and Grocery retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Truly Low Prices – every item, on every shelf, on sale, everyday

USP

Products offered at reasonably low prices

Food Depot STP

Segment

Grocery retail

Target Group

Price shoppers and value shoppers

Positioning

Provider of meat and select vegetables at reasonably low prices

Food Depot SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Food Depot :

1. Brand appeal amongst price and value shoppers
2. Ability to source low cost meats

3. Regular discounts on food and grocery makes it convenient for the customers

4. The company has good local advertising through newspapers and flyers

Weaknesses

1. High risk capital structure
2. Lack of organic products in merchandise assortment
3. Geographically limited to select states in the North East

Opportunities

1. Expand into other areas in the North East
2. Introduce popular new product lines such as organic products
3.Leverage brand appeal into creating a thriving online retail platform

Threats

1.Competition from larger supermarket chains
2.Emergence of online grocery retailers

3. Economic fluctuations can affect the operations

Food Depot Competition

Competitors

Below are the 3 main Food Depot competitors :

1.Walmart
2. Whole Foods
3. Target

 

The brandguide table above concludes the Food Depot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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