Pathmark SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1080

SWOT analysis of Pathmark analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pathmark SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pathmark to benchmark its business & performance as compared to the competitors and industry. Pathmark is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Pathmark competitors and elaborates Pathmark market segmentation, target group, positioning & Unique Selling Proposition (USP).

Pathmark SWOT, Competitors, Marketing STP & Brand analysis Table
Pathmark Brand Analysis
Parent Company

The Great Atlantic & Pacific Tea Company


Food and Grocery retail


Lifestyle and Retail

Tagline/ Slogan

Pathmark. Great food. Great value; Your Store For Value; Where the only prices are low prices; Pathmark! Save all over the place


Offers wide assortment of products at affordable prices

Pathmark STP

Grocery Supermarket

Target Group

Lifestyle and retail


Offers wide assortment of value for money products

Pathmark SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pathmark. Strengths are:

1. Approx 150 supermarkets in the North East US area thereby making it one of the leading grocery retailers
2. Lighter debt load post bankruptcy filing
3. More financial muscle to spend on advertising

4. Being a strong multi-brand retail outlet, a lot of customers having high brand loyalty

5. It is among the top retailers in US based on revenue


Here are the weaknesses in the Pathmark SWOT Analysis:

1.Financial struggles of parent company means limited market share
2.Lack of financial viability of select
3.Limited brand appeal compared to retail giants


Following are the Opportunities in Pathmark SWOT Analysis:

1. Build a strong brand identity through advertising
2.Build a leaner business model with less stores

3. Use loyalty programs to retain customers


The threats in the SWOT Analysis of Pathmark are as mentioned:

1.Cost competition from Walmart and Costco
2.Emergence of online grocery retail

3. Economic fluctuations can affect the operations

Pathmark Competition

Below are the top 3 Pathmark competitors:

2. Costco


The brandguide table above concludes the Pathmark SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pathmark. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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