Pathmark SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 849

SWOT Analysis of Pathmark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Great Atlantic & Pacific Tea Company


Food and Grocery retail


Lifestyle and Retail

Tagline/ Slogan

Pathmark. Great food. Great value; Your Store For Value; Where the only prices are low prices; Pathmark! Save all over the place


Offers wide assortment of products at affordable prices

Pathmark STP


Grocery Supermarket

Target Group

Lifestyle and retail


Offers wide assortment of value for money products

Pathmark SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pathmark :

1. Approx 150 supermarkets in the North East US area thereby making it one of the leading grocery retailers
2. Lighter debt load post bankruptcy filing
3. More financial muscle to spend on advertising

4. Being a strong multi-brand retail outlet, a lot of customers having high brand loyalty

5. It is among the top retailers in US based on revenue


1.Financial struggles of parent company means limited market share
2.Lack of financial viability of select
3.Limited brand appeal compared to retail giants


1. Build a strong brand identity through advertising
2.Build a leaner business model with less stores

3. Use loyalty programs to retain customers


1.Cost competition from Walmart and Costco
2.Emergence of online grocery retail

3. Economic fluctuations can affect the operations

Pathmark Competition


Below are the 3 main Pathmark competitors :

2. Costco


The brandguide table above concludes the Pathmark SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Pathmark. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: