ChoicesUK SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 743

SWOT Analysis of ChoicesUK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Webb Group


DVD and Video games rental


Multi-channel retailer

Tagline/ Slogan



Mail order service for rental and sale of DVD, Online retail



Busy working class and Movie enthusiasts

Target Group

Middle class youngsters in UK


DVD rental or sales via mail order or internet

SWOT Analysis


1. Change from mail order service to internet retail
2. Use of third party outlets for supplying the customers
3. Use of catalogues for mail order service
4. More than 180 outlets across UK made it a prominent rental store

5. The brand had established partnerships with online based services for e-commerce


1. The company was only catering to the UK market
2. The brand suffered a lot of loss due to the emergence of internet as a potential platform for movie sharing


1. Cater to the international market via internet
2. Datamining customer preferences will help suggest future preferences to the customer


1. With the dawn of internet, ChoicesUK faced international competition

2. Change from mail order to internet retail when internet penetration was still low

3. Govt policies and economic fluctuations



1. Blockbuster Ltd
2. Netflix

The table above concludes the ChoicesUK SWOT analysis along with its marketing and brand parameters.


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