Empire Direct SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 723

SWOT Analysis of Empire Direct with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Empire Direct

Parent Company

Richer Sounds PLC


Home appliances


Lifestyle and Retail

Tagline/ Slogan

A world of home appliances direct to your door, Electrically unbeatable!


Kitchen appliance specialist



Price sensitive group

Target Group

Middle class families


Online retail and door delivery with installation

SWOT Analysis


1. Low pricing of the products was a plus point
2. Secure website for purchase
3. Variety of delivery option
4. Option to return goods within 10 days


1. Currently only online presence
2. Only caters to electronic appliances

3. Very small workforce meant the growth was very gradual


1. Expansion of delivery to Ireland and Channel Island
2. Option to compare products based on price, rating or make
3. Option to purchase on EMI and other services to lure customers


1. Emergence of Hypermarkets and malls
2. Possibility of online fraud
3. Threat from stores with retail and online presence



1. Amazon
2. Flipkart
3. Tesco


The table above concludes the Empire Direct SWOT analysis along with its marketing and brand parameters.


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