HomeSense SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1863

SWOT Analysis of HomeSense with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

TJX Companies


Domestic merchandise, Specialty stores


Lifestyle and Retail

Tagline/ Slogan

Irresistible finds. Exceptional prices ; It makes perfect HomeSense.


Unique items both trendy and archaic at low prices

HomeSense STP


People looking for home décor at a discount

Target Group

Middle class and upper middle class


Low prices for unique pieces

HomeSense SWOT Analysis


1. Strong presence in UK and Canada make it a significant player in the industry
2. Competitive pricing helps lure a strong customer base
3. Nearly 30 stores across UK and over 80 stores in Canada
4. Tie-up with Winners Merchants International L.P. in Canada

5. Product portfolio includes Bedding, furniture, and housewares


1. Occasional defects were present in products hurt its image
2. Limited online portal to view products and their description is a disadvantage and means limited market capability


1. Expansion into Europe mainland
2. Cater to office furniture and other services
3. Have an online portal for sales showcasing the entire portfolio


1. Competition have a wider choice of products

2. E-commerce with home delivery has grown in the last few years

3. Unfavorable economic conditions can affect operational efficiency

HomeSense Competition


1. Ikea
2. Zara Home
3. DFS Furniture Co Plc


The brandguide table above concludes the HomeSense SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to HomeSense. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: