SWOT Analysis of HomeSense with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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HomeSense |
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Parent Company |
TJX Companies |
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Category |
Domestic merchandise, Specialty stores |
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Sector |
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Tagline/ Slogan |
Irresistible finds. Exceptional prices ; It makes perfect HomeSense. |
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USP |
Unique items both trendy and archaic at low prices |
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HomeSense STP |
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Segment |
People looking for home décor at a discount |
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Target Group |
Middle class and upper middle class |
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Positioning |
Low prices for unique pieces |
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HomeSense SWOT Analysis |
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Strengths |
1. Strong presence in UK and Canada make it a significant player in the industry 5. Product portfolio includes Bedding, furniture, and housewares |
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Weaknesses |
1. Occasional defects were present in products hurt its image |
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Opportunities |
1. Expansion into Europe mainland |
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Threats |
1. Competition have a wider choice of products 2. E-commerce with home delivery has grown in the last few years 3. Unfavorable economic conditions can affect operational efficiency |
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HomeSense Competition |
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Competitors |
1. Ikea |
The brandguide table above concludes the HomeSense SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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