SWOT analysis of HomeSense analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HomeSense SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like HomeSense to benchmark its business & performance as compared to the competitors and industry. HomeSense is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top HomeSense competitors and includes HomeSense target market, segmentation, positioning & Unique Selling Proposition (USP).
| HomeSense Brand Analysis | |
|---|---|
| Parent Company |
TJX Companies |
| Category |
Domestic merchandise, Specialty stores |
| Sector | |
| Tagline/ Slogan |
Irresistible finds. Exceptional prices ; It makes perfect HomeSense. |
| USP |
Unique items both trendy and archaic at low prices |
| HomeSense STP | |
| HomeSense Segmentation |
People looking for home décor at a discount |
| HomeSense Target Market |
Middle class and upper middle class |
| HomeSense Positioning |
Low prices for unique pieces |
| HomeSense SWOT Analysis | |
| HomeSense Strengths |
Below are the Strengths in the SWOT Analysis of HomeSense: 1. Strong presence in UK and Canada make it a significant player in the industry 5. Product portfolio includes Bedding, furniture, and housewares |
| HomeSense Weaknesses |
Here are the weaknesses in the HomeSense SWOT Analysis: 1. Occasional defects were present in products hurt its image |
| HomeSense Opportunities |
Following are the Opportunities in HomeSense SWOT Analysis: 1. Expansion into Europe mainland |
| HomeSense Threats |
The threats in the SWOT Analysis of HomeSense are as mentioned: 1. Competition have a wider choice of products 2. E-commerce with home delivery has grown in the last few years 3. Unfavorable economic conditions can affect operational efficiency |
| HomeSense Competition | |
| Competitors |
Below are the top 3 HomeSense competitors: 1. Ikea |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HomeSense. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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