Kleenmaid SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 707

SWOT Analysis of Kleenmaid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Compass Capital Partners


Consumer Electronics


Lifestyle and Retail

Tagline/ Slogan

The best you can own


Quality & Reliability



Home owners

Target Group

Upper middle class household


Best product with good after sales service

SWOT Analysis


1. European design and manufacture
2. In the industry since 1987, making it a strong player in Australia
3. Customer engagement program: cooking demo, recipe book
4. 24 hours after-sales service ensure customer satisfaction

5. The “European Kitchen Studio Model” is a good way into showcasing the offerings to customers


1. Caters only across Australia with a small market share
2. Small range of products as compared to global giants


1. Expansion to New-Zealand and other countries
2. Research into other home appliances

3. Tie-ups and associations with prominent brands can give it a good insight in the market


1. International brands like Samsung continuously increasing market share
2. Products with wider network of aftersales available in market
3. Presence only in Cooking, Dishwashers and Laundry



1. LG
2. Samsung
3. Electrolux

4. Whirlpool

The table above concludes the Kleenmaid SWOT analysis along with its marketing and brand parameters.


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