Virginia Hayward Ltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 759

SWOT Analysis of Virginia Hayward Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virginia Hayward Ltd

Parent Company

Gin & Geoff Hayward (family owned)


Retail & Gifting


Lifestyle & Retail

Tagline/ Slogan

Hampers and gifts of traditional good taste


Customized premium gifts



People interested in gifting luxury products

Target Group

Corporate customers and upper middle class


Quality items for every occasion

SWOT Analysis


1. Decades of experience in the gifting industry in UK
2. Products are segmented into occasion, for him/her or for corporate

3. Can be customized and ordered online
4. Significant online presence make the brand reach out to more potential customers
5. Environment friendly production and packaging


1. Family run business, low economy of scale
2. Caters primarily sweets and wine only with a small market share compared to big brands


1. International expansion and global delivery
2. Increase the number of customizable products


1. Many mom-and-pop local stores available
2. Global competitors are present in this market
3. Continuously changing trends in this gifting market



2. Ebay


The table above concludes the Virginia Hayward Ltd SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Virginia Hayward Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: