ALCO Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1785

SWOT analysis of ALCO Stores analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ALCO Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ALCO Stores to benchmark its business & performance as compared to the competitors and industry. ALCO Stores is one of the leading brands in the lifestyle and retail sector. The table below also lists the top ALCO Stores competitors and elaborates ALCO Stores market segmentation, target group, positioning & Unique Selling Proposition (USP).

ALCO Stores SWOT, Competitors, Marketing STP & Brand analysis Table
ALCO Stores Brand Analysis
Parent Company

ALCO

Category

Discount store

Sector

Lifestyle and Retail

Tagline/ Slogan

Save time, save fuel, save money! , Shop Smart. Save Smart.

USP

All under one roof

ALCO Stores STP
Segment

For the price conscious

Target Group

Middle and upper-middle class

Positioning

Reasonable priced

ALCO Stores SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ALCO Stores. Strengths are:

1. Over 200+ stores across many states in USA
2. Over 100 years in the retail business shows it legacy in the business
3. Choice of online shopping and delivery available
4. Products range from Electronics to clothes to movies

5. Multi-brand retail outlets means all brands available under one roof

6. Strategic acquisition of smaller retail brands have enhanced its market position

Weaknesses

Here are the weaknesses in the ALCO Stores SWOT Analysis:

1. A number of products are available only in-store and not for purchase online

2. Intense competition means limited market share

Opportunities

Following are the Opportunities in ALCO Stores SWOT Analysis:

1. The stores are mostly located in the Midwest of US, no presence in the remaining states
2. Better emphasis can be laid on improving the online retail

3. More advertising and tie-ups with brands to attract customers

Threats

The threats in the SWOT Analysis of ALCO Stores are as mentioned:

1. Online retail has eaten away market share
2. Many other retail chains have presence in all the cities where ALCO is present
3. Many of the stores are located in small towns where Alco has to compete with the mom and pop stores

ALCO Stores Competition
Competitors

Below are the top 3 ALCO Stores competitors:

1. Walmart
2. Macy’s
3. Target

 

The brandguide table above concludes the ALCO Stores SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ALCO Stores. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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