ALCO Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1276
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SWOT Analysis of ALCO Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ALCO Stores

Parent Company

ALCO

Category

Discount store

Sector

Lifestyle and Retail

Tagline/ Slogan

Save time, save fuel, save money! , Shop Smart. Save Smart.

USP

All under one roof

ALCO Stores STP

Segment

For the price conscious

Target Group

Middle and upper-middle class

Positioning

Reasonable priced

ALCO Stores SWOT Analysis

Strengths

1. Over 200+ stores across many states in USA
2. Over 100 years in the retail business shows it legacy in the business
3. Choice of online shopping and delivery available
4. Products range from Electronics to clothes to movies

5. Multi-brand retail outlets means all brands available under one roof

6. Strategic acquisition of smaller retail brands have enhanced its market position

Weaknesses

1. A number of products are available only in-store and not for purchase online

2. Intense competition means limited market share

Opportunities

1. The stores are mostly located in the Midwest of US, no presence in the remaining states
2. Better emphasis can be laid on improving the online retail

3. More advertising and tie-ups with brands to attract customers

Threats

1. Online retail has eaten away market share
2. Many other retail chains have presence in all the cities where ALCO is present
3. Many of the stores are located in small towns where Alco has to compete with the mom and pop stores

ALCO Stores Competition

Competitors

1. Walmart
2. Macy’s
3. Target

 

The brandguide table above concludes the ALCO Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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