McColl's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1225

SWOT Analysis of McColl's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

McColls Retail Group




Retail and Lifestyle

Tagline/ Slogan

The UK’s No.1 independent neighborhood retailer


Serving the local community through convenience stores and newsagents



Small towns and localities – Price conscious

Target Group

Lower middle class and middle class


Quality, freshness and variety

SWOT Analysis


1. 700+ convenience stores and 550+ newsagent stores across UK
2. Post office service at 400 locations
3. Property acquisition across UK
4. Strong relationship with suppliers

5. Impulse category better represented in these newsagent stores as compared to supermarkets


1. Each store caters only to small area means limited scope of impact
2. Sale at newsagent store is based on convenience with little customer loyalty


1. Entry into the supermarket and hypermarket segment
2. Meeting the needs of the ethnically diverse population in cities
3. Cater fast food to have on the go


1. Emergence of a large number of private retail chains
2. More grocery retailers entering small store formats
3. Presence of supermarkets in most big cities



1. Tesco PLC
2.The  Co-operative Group Limited
3. Sainsbury's


The table above concludes the McColl's SWOT analysis along with its marketing and brand parameters.


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