Sno-Isle Natural Food Co-op SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 712

SWOT Analysis of Sno-Isle Natural Food Co-op with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sno-Isle Natural Food Co-op

Parent Company



Organic food retail


Lifestyle and retail

Tagline/ Slogan



Sell wholesome and organic food thereby promoting healthy lifestyle



People who prefer high quality and organic grocery products

Target Group

Lower and upper middle class


Great selection of organic produce and eco-friendly business practices

SWOT Analysis


1. Merchandise assortment strategy of providing the best quality grocery for healthy lifestyle
2. Well known amongst local community for its community outreach programs – loyal customer base
3. Relationships with local growers and producers ensuring efficient supply of high quality produce
4. Organization structure that promotes rapid decision making in changing times – power concentrated in Board

5. Ability to provide products at prices that create value for money for customers

6. Partnerships with organizations to provide community education sessions to increase customer base


1. Located at only Everett and lack of expansion to other cities and towns
2. Lack of significant advertising spend across all media
3. Absence of a digital retail platform


1. Set up similar stores and co-operative business model in other towns given the rise of organic food consumption
2. Use digital media to advertise products and attract tech-savvy early adopters
3. Use advertising and promotion to increase size of customer base


1. Powerful retailers offering organic food selection
2. Financial performance can be affected by lack of diversication and geographical expansion
3. Competition from foreign brands



1. Whole Foods
2. Convenience stores selling organic produce
3. Large hypermarkets and supermarkets


The table above concludes the Sno-Isle Natural Food Co-op SWOT analysis along with its marketing and brand parameters.


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