Super Target SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1128

SWOT Analysis of Super Target with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Super Target

Parent Company



Food and grocery retail


Lifestyle and retail

Tagline/ Slogan

Expect more. Pay less.


Selling wide variety of products at very low prices



Grocery shoppers

Target Group

Price and value shoppers


Offers value for money products in a convenient shopping environment

SWOT Analysis


1. Parent brand – Target is one of the most popular retailers in the United States
2. Financial muscle of the parent brand helps Super Target spend significantly in in-store promotion and other advertising
3. Geographically present in several states all over United States with over 200 stores
4. Leverages on the advertising spend of parent brand

5. Efficient supplier and distribution model ensuring low costs and low prices for consumers

6. Partnerships with other national brands to offer targeted promotion schemes


1.Supply chain not as efficient as Costco or Walmart
2.Brand popularity not as high as that of competitiors such as Walmart
3.Use of excessive debt in financial structure


1.Partner with local organizations to offer localized promotion schemes and product ranges
2.Use web and mobile platforms for sales
3.Create separate line of ads across all media to create distinct image of Super Target versus Target


1. Cost competition with Costco and Walmart
2.Rise of online food and grocery retailers
3.Economic woes  of average Americans



3.Convenience stores


The table above concludes the Super Target SWOT analysis along with its marketing and brand parameters.


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