Clintons SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Clintons analyses the brand by its strengths, weaknesses, opportunities & threats. In Clintons SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clintons to benchmark its business & performance as compared to the competitors. Clintons is one of the leading brands in the lifestyle and retail sector.

The article below lists the Clintons SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Clintons SWOT Analysis:

SWOT Analysis of Clintons

For Clintons, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Clintons Strengths

The strengths of Clintons looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Clintons :

1. Established Stores Network: over 400 stores all over the UK

2. High on innovation: launched group of stores with new look to re-energise and reinvigorate the group
3. Wide variety of products ranging from cards, gifts, gift wraps, etc
4. Customer friendly shop format

5. Since decades the company is the leading retailer of greeting cards, gifts and wraps

Clintons Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Clintons SWOT Analysis:

1. Seasonality: Depends on occasions like wedding, holiday season, etc
2. Non-resistant to financial distress: Underperforming Birthdays unit collapsed into administration and closed more than half of its stores

3. Comes under the category of non-essentials, hence has elastic demand

Clintons Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Clintons SWOT Analysis:

1. Development of western culture in emerging countries increases

2. Geographical expansion: Can reduce seasonality since each country has its own festivals occurring during a range of time

Clintons Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Clintons are as mentioned:

1. Growing popularity of electronic messages over traditional greeting cards
2. Eco-friendly regulations advocates less consumption of paper
3. Low barriers to entry in the industry

Clintons Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Clintons:

1. Hallmark
2. The Card Factory
3. Archies

Hence this concludes the Clintons SWOT analysis.

Continue reading more about the brand/company.

About Clintons

Clintons Overview
Parent Company

Schurman Retail Group


Gifts and Cards


Lifestyle and Retail

Tagline/ Slogan



Affordable Qualities

Clintons STP

Soft toys and retail

Target Market

Young, middle to high class


High-street brand


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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