Expansys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1037

SWOT Analysis of Expansys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Online Consumer Electronics Retail


Online Retail

Tagline/ Slogan

Be First


Only true global online consumer technology retailer



Consumer electronic gadgets (Phones, Tablets, Laptops etc.)

Target Group

Tech-savvy consumers who want a lot of options


Latest products, lots of options and a trusted global brand

SWOT Analysis


1. Wide range of products (over 30,000)
2. Latest products, right after their launch are available

3. Global brand, customers in over 100 countries

4. 60 different websites for different countries in 16 languages

5. Large product portfolio makes cross-selling easy

6. Listed on London Stock Exchange for smaller growing companies

7. Over 2 million visitors every month


1. Managing the websites in different countries and keeping a common vision is difficult

2. Cannot be as localized as some of the other competitors from each country because of its global brand

3. Rapidly changing industry with very low customer loyalty


1. Expand into emerging markets where the disposable income of people and electronics sales are increasing at a high pace
2. Tie up with consumer electronics manufacturers to have some exclusive products that can act as a differentiator

3. Reduce cost and do PR campaigns to ensure customer loyalty


1. Many competitors in the same segment in the market

2. Very low customer loyalty

3. Customers are price sensitive and shifting to another brand is easy so cost is an important factor

4. Competitors can also go for getting exclusive products from consumer electronic giants which may hurt the brand



1. Amazon
2. Ebay

3. Pixmania

4. Maplin


The table above concludes the Expansys SWOT analysis along with its marketing and brand parameters.


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