Expansys SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1505

SWOT analysis of Expansys analyses the brand/company with its strengths, weaknesses, opportunities & threats. Expansys is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Expansys competitors and elaborates Expansys segmentation, targeting, positioning & USP.


Parent Company



Online Consumer Electronics Retail


Lifestyle and Retail

Tagline/ Slogan

Be First


Only true global online consumer technology retailer

Expansys STP


Consumer electronic gadgets (Phones, Tablets, Laptops etc.)

Target Group

Tech-savvy consumers who want a lot of options


Latest products, lots of options and a trusted global brand

Expansys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Expansys. Strengths are:

1. Wide range of products (over 30,000)
2. Latest products, right after their launch are available

3. Global brand, customers in over 100 countries

4. 60 different websites for different countries in 16 languages

5. Large product portfolio makes cross-selling easy

6. Listed on London Stock Exchange for smaller growing companies

7. Over 2 million visitors every month


Here are the weaknesses in the Expansys SWOT Analysis:

1. Managing the websites in different countries and keeping a common vision is difficult

2. Cannot be as localized as some of the other competitors from each country because of its global brand

3. Rapidly changing industry with very low customer loyalty


Following are the Opportunities in Expansys SWOT Analysis:

1. Expand into emerging markets where the disposable income of people and electronics sales are increasing at a high pace
2. Tie up with consumer electronics manufacturers to have some exclusive products that can act as a differentiator

3. Reduce cost and do PR campaigns to ensure customer loyalty


The threats in the SWOT Analysis of Expansys are as mentioned:

1. Many competitors in the same segment in the market

2. Very low customer loyalty

3. Customers are price sensitive and shifting to another brand is easy so cost is an important factor

4. Competitors can also go for getting exclusive products from consumer electronic giants which may hurt the brand

Expansys Competition


Below are the top 4 Expansys competitors:

1. Amazon
2. Ebay

3. Pixmania

4. Maplin


The brandguide table above concludes the Expansys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Expansys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: