Andronico’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1143
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SWOT Analysis of Andronico’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Andronico’s

Parent Company

Andronico's

Category

Private/Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

Your local specialty market since 1929

USP

Brings the freshest and most unique products throughout shopping trip

Andronico’s STP

Segment

Income, Locality, requirements

Target Group

High income, Premium, High quality

Positioning

Everything under one roof

Andronico’s SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Andronico’s :

1. Well-known brand: many years old
2. Large number of SKU under categories like specialty groceries, bakery, seafood, etc.
3. Business is diversified: Company also provide catering services which provides stability
4. Tie-up with large number of prominent brands

5. Distribution network: 5 large stores across the country

Weaknesses

1. High debt to equity ratio: Andronico filed for bankruptcy in 2011 because of this issue
2. High turnover ratio: this result in low performance of the supermarket
3. History of name change like Andronico’s Park & Shop Markets, Andronico’s Market, etc. This result in low brand loyalty

Opportunities

1. Reposition: Supermarket which sales economical products also
2. Increase cash flow by applying economies of scale and replacing slow moving SKU with fast one
3. Increase market share by adding more economical products

Threats

1. Lengthen economic crisis: Store is perceived as a premium brand and because of this customer will began shopping elsewhere.
2. High Competition: Competitors are performing better, hence ample probability of having very low or no sales

Andronico’s Competition

Competitors

Below are the 3 main Andronico’s competitors :

1. Trader Joe’s
2. Sprouts Farmers Market
3. Sunflower Farmers Market

 

The brandguide table above concludes the Andronico’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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