Andronico’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1346

SWOT analysis of Andronico’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. Andronico’s is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Andronico’s competitors and elaborates Andronico’s segmentation, targeting, positioning & USP.


Parent Company





Lifestyle and Retail

Tagline/ Slogan

Your local specialty market since 1929


Brings the freshest and most unique products throughout shopping trip

Andronico’s STP


Income, Locality, requirements

Target Group

High income, Premium, High quality


Everything under one roof

Andronico’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Andronico’s. Strengths are:

1. Well-known brand: many years old
2. Large number of SKU under categories like specialty groceries, bakery, seafood, etc.
3. Business is diversified: Company also provide catering services which provides stability
4. Tie-up with large number of prominent brands

5. Distribution network: 5 large stores across the country


Here are the weaknesses in the Andronico’s SWOT Analysis:

1. High debt to equity ratio: Andronico filed for bankruptcy in 2011 because of this issue
2. High turnover ratio: this result in low performance of the supermarket
3. History of name change like Andronico’s Park & Shop Markets, Andronico’s Market, etc. This result in low brand loyalty


Following are the Opportunities in Andronico’s SWOT Analysis:

1. Reposition: Supermarket which sales economical products also
2. Increase cash flow by applying economies of scale and replacing slow moving SKU with fast one
3. Increase market share by adding more economical products


The threats in the SWOT Analysis of Andronico’s are as mentioned:

1. Lengthen economic crisis: Store is perceived as a premium brand and because of this customer will began shopping elsewhere.
2. High Competition: Competitors are performing better, hence ample probability of having very low or no sales

Andronico’s Competition


Below are the top 3 Andronico’s competitors:

1. Trader Joe’s
2. Sprouts Farmers Market
3. Sunflower Farmers Market


The brandguide table above concludes the Andronico’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Andronico’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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