Ben Franklin Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1857

SWOT analysis of Ben Franklin Stores analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ben Franklin Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ben Franklin Stores to benchmark its business & performance as compared to the competitors and industry. Ben Franklin Stores is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Ben Franklin Stores competitors and elaborates Ben Franklin Stores market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ben Franklin Stores SWOT, Competitors, Marketing STP & Brand analysis Table
Ben Franklin Stores Brand Analysis
Parent Company

Promotions Unlimited


Arts and Crafts


Lifestyle and Retail

Tagline/ Slogan

When you shop with us...You shop Local!! 23 years of serving you and our community!


All stores of Ben Franklin Crafts are independent.

Ben Franklin Stores STP

Attitude, Income

Target Group

Creative, Middle Class


Personal shopping experience that is geared to customers

Ben Franklin Stores SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ben Franklin Stores. Strengths are:

1. Wide Presence: At its peak the chain had 2,500 stores nationwide
2. Eminent brand name: Serving from more than 20 years
3. No corporate office: means no exact same products, hence each store meets local demands more efficiently
4. High number of services are provided like Key Cutting, Wedding Rentals, Custom Bows, etc

5. Exclusively famous for carrying creative products like florals, needlecrafts, wicker, etc.


Here are the weaknesses in the Ben Franklin Stores SWOT Analysis:

1. Bankruptcy: Company went bankrupt in 1996-97 which resulted in negative brand image
2. The chain functioned as a wholesaler till 1990, the process to convert it into a retail chain resulted in financial problem
3. Independent Stores: It shows chain’s inability to deliver goods to its franchisees


Following are the Opportunities in Ben Franklin Stores SWOT Analysis:

1. Chain can leverage its perception of creative brand by launching its own new brand in the creative product category
2. Better delivering networks can be develop to bring more standardization across chains and thus increasing brand loyalty


The threats in the SWOT Analysis of Ben Franklin Stores are as mentioned:

1. Competitors has more market share and better brand image, thus expanding is very difficult

2. Technological Development: Demand for arts and crafts products and services will decrease

Ben Franklin Stores Competition

Below are the top 3 Ben Franklin Stores competitors:

1. Michaels Stores
2. Hobby Lobby
3. AC Moore


The brandguide table above concludes the Ben Franklin Stores SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ben Franklin Stores. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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