Ticketline SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 961

SWOT Analysis of Ticketline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Ticketline Network Limited


Live Entertainment



Tagline/ Slogan

The entertainment specialist


Europe’s largest and most established primary ticket agency



Lifestyle, income, attitude

Target Group

Outgoer, high income, passionate


Easiest access to the tickets customer want and the best service available

SWOT Analysis


1. One of the market leaders: selling millions of ticket, for thousands of events every year
2. Prominent market player: Presence in the country for the last 30 years
3. Earnings are generated from flexible booking fees on top of the face value amount thus company takes no revenue from advertised ticket prices
4. A tiered e-ticketing system available for all events

5. Less competition in the market ensures high market share


1. No revenue generation from advertised ticket prices, thus keeping the profit margin low
2. The profits are generated from booking fees on top of the face value amount, which is dependent on the success of the event.


1. With the vast experience company can expand its operations beyond UK
2. Economic growth of developing countries like India, China, etc is resulting higher number of events organized and thus providing larger customer base to the firm


1. Company generates revenue by connecting client with customer, if client go for forward integration this would eliminate the sole value generated by the operation
2. Entry barrier in the industry is low: For example renowned social networking sites can provide the same value with wider customer base



1. Ticketmasters
2. See Tickets
3. Skiddle


The table above concludes the Ticketline SWOT analysis along with its marketing and brand parameters.


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