SWOT analysis of Aspial analyses the brand by its strengths, weaknesses, opportunities & threats. In Aspial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aspial to benchmark its business & performance as compared to the competitors. Aspial is one of the leading brands in the lifestyle and retail sector.
The table below lists the Aspial SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aspial competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Aspial Brand Analysis | |
---|---|
Parent Company |
Aspial Corporation Limited |
Category |
Jeweler and Diamonds |
Sector | |
Tagline/ Slogan |
Be a class apart. Shine with Aspial. |
USP |
Contemporary designs primarily in white gold |
Aspial STP | |
Segment |
Sophisticated and affluent women |
Target Group |
premium and upper class urban women |
Positioning |
Contemporary jewellery for the discerning woman |
SWOT Analysis of Aspial | |
Aspial Strengths |
Below are the Strengths in the SWOT Analysis of Aspial: 1. Only jewellery retailer to be listed on the Singapore Exchange 5. Pawnbroking business through subsidiary , Maxi-Cash Group Pte. Ltd. 6. Lee Hwa Jewellery was the official jewellery for Audi Fashion Festival (AFF) 7. Parent company Aspial Corporation holds the largest market share in Singapore 8. World’s first purple gold, endorsed by World Gold Council |
Aspial Weaknesses |
Here are the weaknesses in the Aspial SWOT Analysis: 1. Do not manufacture 916 gold jewellery anymore |
Aspial Opportunities |
Following are the Opportunities in Aspial SWOT Analysis: 1. Online retail is gaining popularity in this region, Aspial need a good webportal for viewing and retail of the jewellery |
Aspial Threats |
The threats in the SWOT Analysis of Aspial are as mentioned: 1. The sales is effected by the economic condition, for instance the sales in the region dipped during the Eurozone debt crisis 4. Pawnbroking and Financial services are vulnerable to the ever changing government regulations of the various countries where Aspial operates |
Aspial Competition | |
Aspial Competitors |
Below are the top 3 competitors of Aspial: 1. Tiffany & Co |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aspial. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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