Breaux Mart Supermarkets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1635

SWOT analysis of Breaux Mart Supermarkets analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Breaux Mart Supermarkets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Breaux Mart Supermarkets to benchmark its business & performance as compared to the competitors and industry. Breaux Mart Supermarkets is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Breaux Mart Supermarkets competitors and elaborates Breaux Mart Supermarkets market segmentation, target group, positioning & Unique Selling Proposition (USP).

Breaux Mart Supermarkets SWOT, Competitors, Marketing STP & Brand analysis Table
Breaux Mart Supermarkets Brand Analysis
Parent Company Breaux Mart Supermarkets



Lifestyle and Retail

Tagline/ Slogan

Has Low Prices!!!


The neighborhood grocery store

Breaux Mart Supermarkets STP

Price conscious and household purchases

Target Group

Middle class individuals



Breaux Mart Supermarkets SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Breaux Mart Supermarkets. Strengths are:

1. Considered as a local store at all the locations
2. Most products are locally acquired
3. Few but well trained employees
4. Cakes and Deli are their speciality


Here are the weaknesses in the Breaux Mart Supermarkets SWOT Analysis:

1. No online purchase is a concern
2. Primary focus on grocery, customers need to go to other stores for the other products
3. Breaux mart is present only in a few towns


Following are the Opportunities in Breaux Mart Supermarkets SWOT Analysis:

1. Stores are all located around New Orleans, can expand network to nearby towns in LA
2. The stores can offer a bigger basket of items like household, sanitary and clothes
3. Since these stores cater to the locality, CRM initiative to ensure customer loyalty will give an edge over local competition


The threats in the SWOT Analysis of Breaux Mart Supermarkets are as mentioned:

1. Mom and pop stores provide the maximum competition
2. Rise of large retail chains in small town have been a new threat in these towns

Breaux Mart Supermarkets Competition

Below are the top 3 Breaux Mart Supermarkets competitors:

1. Walmart
2. Macy’s
3. Target

The brandguide table above concludes the Breaux Mart Supermarkets SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Breaux Mart Supermarkets. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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