Copps Food Center SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1366

SWOT analysis of Copps Food Center analyses the brand/company with its strengths, weaknesses, opportunities & threats. Copps Food Center is one of the leading brands in the lifestyle and retail sector.

In addition to SWOT Analysis, the table below also lists the top Copps Food Center competitors and elaborates Copps Food Center segmentation, targeting, positioning & USP.

Copps Food Center

Parent Company

Roundy's Supermarkets




Lifestyle and Retail

Tagline/ Slogan

Living up to your life


Food and health under the same roof

Copps Food Center STP


Price conscious families

Target Group

Middle class


Best products for your family

Copps Food Center SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Copps Food Center. Strengths are:

1. Over 40 stores and pharmacies in the State of Wisconsin
2. Strong backing from parent company - Roundy’s and their products
3. Hot food, fresh salads and soups available
4. Catering service available

5. Money saving schemes of customers such as coupons and gift cards

6. Special care given for delivering gluten free products

7. Chairman Bob promotional campaign


Here are the weaknesses in the Copps Food Center SWOT Analysis:

1. No online service or home delivery
2. Stores have presence only in Wisconsin
3. The store focuses more on food items, little or no emphasis on other items such as stationary, garments and FMCG items


Following are the Opportunities in Copps Food Center SWOT Analysis:

1. The chain could expand beyond the Wisconsin area
2. Most retail chains now offer online retail, this is a lucrative business especially since each Copps store is focused on a particular locality
3. Can deliver clothing, furniture, home appliances and even some essential hardware


The threats in the SWOT Analysis of Copps Food Center are as mentioned:

1. Large department stores have a better customer retention
2. Some customers are interested in premium products which Copps does not currently focus too much
3. Mom and pop stores offer a lot of competition when it comes to family purchases

Copps Food Center Competition


Below are the top 3 Copps Food Center competitors:

1. Cub Foods
2. Macy’s
3. Wal-mart


The brandguide table above concludes the Copps Food Center SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Copps Food Center. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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