Budgens SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1552

SWOT analysis of Budgens analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Budgens SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Budgens to benchmark its business & performance as compared to the competitors and industry. Budgens is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Budgens competitors and elaborates Budgens market segmentation, target group, positioning & Unique Selling Proposition (USP).

Budgens SWOT, Competitors, Marketing STP & Brand analysis Table
Budgens Brand Analysis
Parent Company

Musgrave Retail Partners GB




Lifestyle and Retail

Tagline/ Slogan

Born and reared in Britain; Best of British


Fairly priced high quality products and a wide range of fantastic special offers every week

Budgens STP

People who have irregular working hours or work shifts and might go for impromptu purchases. Works as convenience store.

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time, who work late as rely on ready to cook items


Offers a variety of essential products at competitive prices

Budgens SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Budgens. Strengths are:

1. Provide unique range of quality items at reasonable prices.
2. Work with local suppliers to offer high quality British local food and flavor.

3. Different ranges like Discover the Taste offers different home-made cuisines in ready to eat formats.
4. Match the prices of comparable products with any other competitors

5. Many awards won by the brand for its retail services


Here are the weaknesses in the Budgens SWOT Analysis:

1. Due to more globalization of labor force, people from different regions come to live in UK, so the chain should focus more on other regional cuisines apart from Britain
2.  Many ready-made food have artificial ingredients which might damage the taste of the food


Following are the Opportunities in Budgens SWOT Analysis:

1. More young professionals living away from home and working long hours prefer shopping at convenience stores. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, product selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued.


The threats in the SWOT Analysis of Budgens are as mentioned:

1.Robbery attempts and other threats lead to high priority security concerns for property loss as also safety of employees working late into the night.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Competition laws an lack of large scale development space leading to merger of many convenience stores.

Budgens Competition

Below are the top 2 Budgens competitors:

1. Tesco

2. Sainsbury

The brandguide table above concludes the Budgens SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Budgens. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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