Beaurepaires SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2862
Advertisements

SWOT Analysis of Beaurepaires with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beaurepaires

Parent Company

Goodyear

Category

Tyre and battery retailer

Sector

Lifestyle and Retail

Tagline/ Slogan

Who you turn to for tyres

USP

Tyres and tyre services for all vehicles anywhere in Austrailia

Beaurepaires STP

Segment

Automobile owners

Target Group

Vehicle owners looking for convenience

Positioning

All type of tyres and tyre services under one roof

Beaurepaires SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Beaurepaires :

1.  Wide network of around 330 stores in Australia
2. Focus on customer service and expert advices
3. Tyres and related services for all type of vehicles under one roof
4.  On road assistance to heavy vehicles

5. The brand has a good presence through TVCs

Weaknesses

1.  Availability of only Goodyear and Dunlop tyres and not other brands
2. Non availability of on road assistance for light-medium vehicles
3. People’s perception that it is too expensive to do small repairs at Beaurepaires

Opportunities

1. Can offer on road assistance to light- medium passenger vehicles

2. Goodyear coming up with the latest technology tyres is an opportunity for Beaurepaires to attract new customers

3.  Growing automobile industry in the country will ensure that people will demand more such stores

Threats

1.  Competition from other multinational tyre companies
2. Multi brand tyre retailers are a threat since they can offer more convenience for the buyers
3. Unorganized garages will be a threat in the service and repair sector

Beaurepaires Competition

Competitors

Below are the 3 main Beaurepaires competitors :

1. Bridgestone select

2. Tyre right
3. National tyres

 

The brandguide table above concludes the Beaurepaires SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Beaurepaires. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: