Beaurepaires SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Beaurepaires analyses the brand by its strengths, weaknesses, opportunities & threats. In Beaurepaires SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Beaurepaires to benchmark its business & performance as compared to the competitors. Beaurepaires is one of the leading brands in the lifestyle and retail sector.

The article below lists the Beaurepaires SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Beaurepaires SWOT Analysis:

SWOT Analysis of Beaurepaires

For Beaurepaires, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Beaurepaires Strengths

The strengths of Beaurepaires looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Beaurepaires :

1.  Wide network of around 330 stores in Australia
2. Focus on customer service and expert advices
3. Tyres and related services for all type of vehicles under one roof
4.  On road assistance to heavy vehicles

5. The brand has a good presence through TVCs

Beaurepaires Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Beaurepaires SWOT Analysis:

1.  Availability of only Goodyear and Dunlop tyres and not other brands
2. Non availability of on road assistance for light-medium vehicles
3. People’s perception that it is too expensive to do small repairs at Beaurepaires

Beaurepaires Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Beaurepaires SWOT Analysis:

1. Can offer on road assistance to light- medium passenger vehicles

2. Goodyear coming up with the latest technology tyres is an opportunity for Beaurepaires to attract new customers

3.  Growing automobile industry in the country will ensure that people will demand more such stores

Beaurepaires Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Beaurepaires are as mentioned:

1.  Competition from other multinational tyre companies
2. Multi brand tyre retailers are a threat since they can offer more convenience for the buyers
3. Unorganized garages will be a threat in the service and repair sector

Beaurepaires Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Beaurepaires:

1. Bridgestone select

2. Tyre right
3. National tyres

Hence this concludes the Beaurepaires SWOT analysis.

Continue reading more about the brand/company.

About Beaurepaires

Beaurepaires Overview
Parent Company



Tyre and battery retailer


Lifestyle and Retail

Tagline/ Slogan

Who you turn to for tyres


Tyres and tyre services for all vehicles anywhere in Austrailia

Beaurepaires STP

Automobile owners

Target Market

Vehicle owners looking for convenience


All type of tyres and tyre services under one roof


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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