Beaurepaires SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3073

SWOT analysis of Beaurepaires analyses the brand/company with its strengths, weaknesses, opportunities & threats. Beaurepaires is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Beaurepaires competitors and elaborates Beaurepaires segmentation, targeting, positioning & USP.

Beaurepaires

Parent Company

Goodyear

Category

Tyre and battery retailer

Sector

Lifestyle and Retail

Tagline/ Slogan

Who you turn to for tyres

USP

Tyres and tyre services for all vehicles anywhere in Austrailia

Beaurepaires STP

Segment

Automobile owners

Target Group

Vehicle owners looking for convenience

Positioning

All type of tyres and tyre services under one roof

Beaurepaires SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Beaurepaires. Strengths are:

1.  Wide network of around 330 stores in Australia
2. Focus on customer service and expert advices
3. Tyres and related services for all type of vehicles under one roof
4.  On road assistance to heavy vehicles

5. The brand has a good presence through TVCs

Weaknesses

Here are the weaknesses in the Beaurepaires SWOT Analysis:

1.  Availability of only Goodyear and Dunlop tyres and not other brands
2. Non availability of on road assistance for light-medium vehicles
3. People’s perception that it is too expensive to do small repairs at Beaurepaires

Opportunities

Following are the Opportunities in Beaurepaires SWOT Analysis:

1. Can offer on road assistance to light- medium passenger vehicles

2. Goodyear coming up with the latest technology tyres is an opportunity for Beaurepaires to attract new customers

3.  Growing automobile industry in the country will ensure that people will demand more such stores

Threats

The threats in the SWOT Analysis of Beaurepaires are as mentioned:

1.  Competition from other multinational tyre companies
2. Multi brand tyre retailers are a threat since they can offer more convenience for the buyers
3. Unorganized garages will be a threat in the service and repair sector

Beaurepaires Competition

Competitors

Below are the top 3 Beaurepaires competitors:

1. Bridgestone select

2. Tyre right
3. National tyres

 

The brandguide table above concludes the Beaurepaires SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Beaurepaires. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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