Beaurepaires SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Beaurepaires analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Beaurepaires SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Beaurepaires to benchmark its business & performance as compared to the competitors and industry. Beaurepaires is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Beaurepaires competitors and includes Beaurepaires target market, segmentation, positioning & Unique Selling Proposition (USP).

Beaurepaires SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Beaurepaires Brand Analysis
Parent Company

Goodyear

Category

Tyre and battery retailer

Sector

Lifestyle and Retail

Tagline/ Slogan

Who you turn to for tyres

USP

Tyres and tyre services for all vehicles anywhere in Austrailia

Beaurepaires STP
Beaurepaires Segmentation

Automobile owners

Beaurepaires Target Market

Vehicle owners looking for convenience

Beaurepaires Positioning

All type of tyres and tyre services under one roof

Beaurepaires SWOT Analysis
Beaurepaires Strengths

Below are the Strengths in the SWOT Analysis of Beaurepaires:

1.  Wide network of around 330 stores in Australia
2. Focus on customer service and expert advices
3. Tyres and related services for all type of vehicles under one roof
4.  On road assistance to heavy vehicles

5. The brand has a good presence through TVCs

Beaurepaires Weaknesses

Here are the weaknesses in the Beaurepaires SWOT Analysis:

1.  Availability of only Goodyear and Dunlop tyres and not other brands
2. Non availability of on road assistance for light-medium vehicles
3. People’s perception that it is too expensive to do small repairs at Beaurepaires

Beaurepaires Opportunities

Following are the Opportunities in Beaurepaires SWOT Analysis:

1. Can offer on road assistance to light- medium passenger vehicles

2. Goodyear coming up with the latest technology tyres is an opportunity for Beaurepaires to attract new customers

3.  Growing automobile industry in the country will ensure that people will demand more such stores

Beaurepaires Threats

The threats in the SWOT Analysis of Beaurepaires are as mentioned:

1.  Competition from other multinational tyre companies
2. Multi brand tyre retailers are a threat since they can offer more convenience for the buyers
3. Unorganized garages will be a threat in the service and repair sector

Beaurepaires Competition
Competitors

Below are the top 3 Beaurepaires competitors:

1. Bridgestone select

2. Tyre right
3. National tyres

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Beaurepaires. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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