Crazy John’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 753

SWOT Analysis of Crazy John’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crazy John’s

Parent Company

Vodafone Hutchison


Mobile Retail



Tagline/ Slogan

You always get more with Crazy John’s


All mobiles and mobile services under one roof with attracting offers



Mobile phone users

Target Group

All mobile phone users


Services and products of highest quality at attractive rates

SWOT Analysis


1.  Wide network of around 60 stores in Australia
2. Customer base of more than 400000
3. Providing convenience for customers by offering biiling, purchase, usage plan etc. related services through telephone, internet, stores etc.
4.  Crazy marketing ideas of John Ilhan who was their founder and CEO

5. Had a good marketing exercise through sponsorships


1.  Brand is being withdrawn from the market by the new owner, Vodafone
2. The Crazy John’s online and telephone lines are now redirected to Vodafone
3. The contracts are now not being renewed at the Crazy John’s


1. Could have kept the brand as such since it had enormous customer base

2. Vodafone can try to become a more prominent player in the market using the customer base gained


1.  Death of the founder lead to the company being sold to Vodafone and Vodafone is killing the brand Crazy John’s
2. All stores are being replaced by Vodafone stores and many employees are fired
3. The customer base can erode during this transmission



1. Optus

2. All Phones

The table above concludes the Crazy John’s SWOT analysis along with its marketing and brand parameters.


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