Crazy John’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 978

SWOT Analysis of Crazy John’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crazy John’s

Parent Company

Vodafone Hutchison


Mobile Retail


Lifestyle and Retail

Tagline/ Slogan

You always get more with Crazy John’s


All mobiles and mobile services under one roof with attracting offers

Crazy John’s STP


Mobile phone users

Target Group

All mobile phone users


Services and products of highest quality at attractive rates

Crazy John’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Crazy John’s :

1.  Wide network of around 60 stores in Australia
2. Customer base of more than 400000
3. Providing convenience for customers by offering biiling, purchase, usage plan etc. related services through telephone, internet, stores etc.
4.  Crazy marketing ideas of John Ilhan who was their founder and CEO

5. Had a good marketing exercise through sponsorships


1.  Brand is being withdrawn from the market by the new owner, Vodafone
2. The Crazy John’s online and telephone lines are now redirected to Vodafone
3. The contracts are now not being renewed at the Crazy John’s


1. Could have kept the brand as such since it had enormous customer base

2. Vodafone can try to become a more prominent player in the market using the customer base gained


1.  Death of the founder lead to the company being sold to Vodafone and Vodafone is killing the brand Crazy John’s
2. All stores are being replaced by Vodafone stores and many employees are fired
3. The customer base can erode during this transmission

Crazy John’s Competition


Below are the 2 main Crazy John’s competitors :

1. Optus

2. All Phones

The brandguide table above concludes the Crazy John’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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