Fenchurch SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 923

SWOT Analysis of Fenchurch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

JD sports


Apparel and clothing


Lifestyle and Retail

Tagline/ Slogan

This generation rules the nation


A company and brand for skater clothing

Fenchurch STP


Young men and women

Target Group

Both men and women interested in adventure sports


Premium clothing that is both tough and stylish

Fenchurch SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fenchurch :

1. One of the oldest skater brands
2. Premium image of the product inspired by music, skating and culture on streets
3. Included in London’s 50 best boutiques list
4.  Presence across Europe

5. Strong fashion presence especially in London


1. High price of the products means less market
2. Very narrow customer base
3. Not highly differentiated from the competition


1. Reducing price to more acceptable levels to target more customers

2. Expanding their online business in Europe since the brand already has a base there

3.  Geographical expansion within London for the brick and mortar stores


1.  Competitors with similar offerings
2. Competition from online retailers selling international brands
3. High operational costs for brick and mortar stores

Fenchurch Competition


Below are the 3 main Fenchurch competitors :

1. Fat face

2. Quick silver
3. Addict clothing


The brandguide table above concludes the Fenchurch SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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