Heron Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1932

SWOT Analysis of Heron Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Heron Foods

Parent Company

Heron Food Group Ltd


Frozen food and Grocery


Lifestyle and Retail

Tagline/ Slogan

Top Quality- Lowest prices


Bringing the best brands at the cheapest prices

Heron Foods STP


Middle class people who are price conscious

Target Group

Secondary or suburban town people


Quality products at cheap prices

Heron Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Heron Foods :

1. With more than 240+ stores, it is highly accessible
2. Well established own distribution network
3. Flexibility in procuring different products
4.  Low operational costs due to high efficiency

5. Nearly 2500 employees form a part of thr workforce


1.  People associate it with frozen foods only
2. Unavailability of online platform
3. Brand equity is very less among urban people


1. Coming up with an online platform and home delivery

2. Expanding to midlands where they have less presence compared to the north

3.  Growing to be a one stop supermarket by sustaining the advantage they have in frozen foods


1.  Competition from multinational discount stores like Tesco
2. Competition from online retailers
3. Real estate becoming more expensive

Heron Foods Competition


Below are the 3 main Heron Foods competitors :

1. Tesco

2. Walmart
3. Frozen Value

The brandguide table above concludes the Heron Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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