Angus and Robertson SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 888

SWOT Analysis of Angus and Robertson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Angus and Robertson

Parent Company

Pearson PLC


Book store


Retail stores

Tagline/ Slogan

We have all the best stories


Products containing proper mixture of literature publishing and educational publishing



People interested in buying literature books and educational resources

Target Group

People in the young age having fairly high discretionary income


Angus and Robertson is an online retail store where people can buy their favorite and interesting literature books as well as educational resources for their children

SWOT Analysis


1.  125 Years of experience in books industry
2.  Product mix of literature books along with educational resources
3.  Association now with big brand like Pearson PLC having expertise in the domain
4.  Loyal customer base and a leading position in the market

5. The conpany has worked towards providing opportunities to authors


1.  Failed merger with Borders
2.  General purpose books, no differentiation as such
3.   Lack of knowledge about the burgeoning online book market and Failure to adapt to the changing conditions


1.  High potential market of online book purchaser and e-book readers
2.  Continue with physical book stores also, applying a differentiated or Specialist approach
3.   Adding value by increasing the product portfolio and compete with low costs  bringing in more efficiencies


1.  Increasing competition in the online book market
2.  Import restrictions and changing economic conditions in Australia

3.  Changing demands from the customers



1. Fishpond

2. Booktopia

3. Dymocks


The table above concludes the Angus and Robertson SWOT analysis along with its marketing and brand parameters.


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