Angus and Robertson SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1247

SWOT Analysis of Angus and Robertson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Angus and Robertson

Parent Company

Pearson PLC


Book store


Lifestyle and Retail

Tagline/ Slogan

We have all the best stories


Products containing proper mixture of literature publishing and educational publishing

Angus and Robertson STP


People interested in buying literature books and educational resources

Target Group

People in the young age having fairly high discretionary income


Angus and Robertson is an online retail store where people can buy their favorite and interesting literature books as well as educational resources for their children

Angus and Robertson SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Angus and Robertson. Strengths are:

1.  125 Years of experience in books industry
2.  Product mix of literature books along with educational resources
3.  Association now with big brand like Pearson PLC having expertise in the domain
4.  Loyal customer base and a leading position in the market

5. The conpany has worked towards providing opportunities to authors


Here are the weaknesses of Angus and Robertson :

1.  Failed merger with Borders
2.  General purpose books, no differentiation as such
3.   Lack of knowledge about the burgeoning online book market and Failure to adapt to the changing conditions


Following are the Opportunities of Angus and Robertson :

1.  High potential market of online book purchaser and e-book readers
2.  Continue with physical book stores also, applying a differentiated or Specialist approach
3.   Adding value by increasing the product portfolio and compete with low costs  bringing in more efficiencies


The threats of Angus and Robertson are as mentioned :

1.  Increasing competition in the online book market
2.  Import restrictions and changing economic conditions in Australia

3.  Changing demands from the customers

Angus and Robertson Competition


Below are the 3 main Angus and Robertson competitors :

1. Fishpond

2. Booktopia

3. Dymocks


The brandguide table above concludes the Angus and Robertson SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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