Cyberdog SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1050

SWOT Analysis of Cyberdog with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Cyberdog UK Ltd


Rave Wear Clothings and toys


Retail Stores

Tagline/ Slogan

The future is here


Clothes including sci-fi alien inspired florescent clubwear , known to be integral part of dance floors



People who party more often in clubs, pubs etc

Target Group

Rich young people who enjoy partying and are adventurous in life


Cyberdog is a brand which people wants to get associated with when on dance floors and also to fulfill their sexual desires

SWOT Analysis


1.   Niche market segment and strong brand equity
2.   Stores  designed in a way such that they strongly communicate the different brands of Cyberdog 
3.  Huge variety of rave wears
4.  Good marketing strategies and fast growing


1.  High Prices and high competition means less revenue share
2.  Less online presence
3.  Limited product range as it is only concentrated on rave wears


1.  Huge potential for growth in other countries in Europe
2.  Increase in online presence and online retail
3.  Enhance the product range


1.  Large number of competitors getting into the segment
2.  Big online retailers influencing the customers



1.  Fantazia shop
2.  Penandlolly
3.  Rave Ready


The table above concludes the Cyberdog SWOT analysis along with its marketing and brand parameters.


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